Mr Porter and Fear of God to Launch Capsule for ‘Hosted By’ Series – WWD

Mr Porter launch the third and latest installation of the “Hosted by” designer content series with Fear God on Tuesday.

Founder and designer Jerry Lorenzo created 24 Fear God styles, including tailoring, accessories and footwear, such as vests, canvas jackets and sneakers, and eight essential styles reflected in children’s clothing. Collections range in price from $45 to $2,550.

In addition to the product selected on “Hosted By”, Mr Porter is launching a digital campaign narrated by Lorenzo to support the launch and showcase of the designer in the digital magazine, The Journal.

Mr. Porter’s purchasing director Sam Kershaw said: “What Jerry Lorenzo and his team have done at Fear of God has been redefining and evolving modern luxury menswear. “They have built a remarkable business that speaks to both luxury and fashion consumption, which is an aspiration for many brands but rarely achieved consistently. Fear of God is a show loved by Mr Porter’s customers and works incredibly well, so we wanted to give our audience something truly exclusive. ”

Kershaw added that the brand was “selling very well” for Mr. Porter, “with the UK, US and APAC being our strongest markets across different Fear of God collections”, he said.

Mr Porter introduced “Hosted By” in April 2021 with Dries Van Noten, then Tom Ford. The company previously launched its summer capsule collection with an online retail destination, as well as Net-a-porter and Dries Van Noten stores.

Kershaw said the series will take Mr Porter’s existing content and sales strategy a step further by tapping into brands with unique stories to say that Mr Porter’s customers love.

This project is Lorenzo’s latest push behind Fear of God’s Seventh Collection, marking a new beginning for the franchise. The brand launched its first products with Ssense with a week-long digital experience before landing with their other retail partners. Fear of God is also noticeable at Nordstrom in the retailer’s New Con Concept @ Nordstrom pop-up, where Saturday and Essential Collections are available.

More recently, the brand opened their first permanent store in Selfridges, which Lorenzo told WWD will remain “for the foreseeable future” and launch a collection of sunglasses as part of the sale. Home” of them.