The online discounter Motatos is traded as a rival of Aldi and Lidl
A new budget supermarket has opened in the UK that claims to be up to 60% cheaper than other stores.
Swedish retailer Motatos is only available online but has been described as a rival to discount chains Aldi and Lidl.
Known throughout Europe as Matsmart, the supermarket has had stores in Sweden, Denmark, Finland and Germany since its inception in 2013.
What can Mototos offer?
The discount store offers branded groceries like Heinz, Cadbury, Kellogg’s, Walkers and more.
It promises “familiar products that would otherwise end up in landfill” and says it keeps prices down by selling surplus groceries from wholesalers.
Motatos “rescues” groceries that would otherwise be thrown away due to short sell-by dates, designer packaging and more, and sells the imperfect products cheaper.
The online shop has already saved 40,000 tons of groceries and consumer goods from being thrown away in Scandinavia and Germany.
Mototos compared to other supermarkets
Mototos sells branded items at lower prices.
For example, a 160g White Marvelous Creations Jelly Popping chocolate bar costs 68p per bar on the online store, but you must buy it in a quantity of four.
That means you’re spending £2.40 on the package.
However, in Asda a bar costs £1.79 and for the same amount you would spend £4.76 meaning you save 60% on items.
Motatos also claims that its Heinz tomato ketchup is 45% cheaper than the competition, while its Kellogg’s cereal is 25% cheaper than the competition.
It also sells more than just snacks, offering big discounts on home goods, pet food, and beauty products.
what would be said
Christabel Biella, Motatos UK Country Manager, said: “The cost of living crisis is affecting all sectors and UK shoppers are looking for ways to reduce their monthly spend without compromising on all the brands they love.
“With prices soaring, Motatos hopes to make a real difference to consumers by offering smart savings that allow them to be more sustainable and reduce waste. It’s a win-win situation!”
“Motatos’ strategy is to keep our costs at a competitive level.
“We offer high-quality brands up to 60% cheaper than leading supermarkets, so this is where we differ from Aldi and Lidl.”
How are the items delivered?
Deliveries are made via external logistics companies, which usually take between one and three working days, with shipping costs depending on the size of the orders.
Nationwide delivery can cost £2.99, but it can ship for free if you spend over £40.
Motatos is said to have established partnerships with several distributors, including Wholegood and Pricecheck, ahead of its UK launch.
https://www.nationalworld.com/lifestyle/food-and-drink/motatos-budget-supermarket-launch-uk-online-3723917 Mototos: budget supermarket launches in UK