Moon Juice’s Amanda Chantal Bacon on the Rise of Holistic Beauty – WWD

“We’re really at a point where people aren’t feeling great and realizing where they want to feel,” said Amanda Chantal Bacon, founder of Moon Juice, a Los Angeles-based skincare company. better. health brand. “People are starting to chase beauty, beauty in a more holistic way. As a whole, I mean thinking about all the parts and how they relate to each other.”

The heightened awareness is partly due to pressures from the pandemic, environmental toxins and information overload. “As a species, we are under enormous pressure,” says Chantal Bacon.

She noted the focus on health saw a general, sustainable increase.

Meanwhile, there has been no change of strategy at Moon Juice during the health crisis. “It’s like we were made for this moment,” said Chantal Bacon. “The heart of the brand, the message always revolves around smart self-care.”

It all started when she used stress management to put her autoimmune condition into remission. Going forward, the entrepreneur is excited to expand the conversation she is having with Moon Juice consumers to a wider range of people – both in the United States and abroad.

The brand is new in Canada and sells its skin care products in Australia, where they will also be selling edibles soon. “We are moving into the Middle East and will be coming to the UK soon,” said Chantal Bacon. “I am really interested in chatting in more Asian countries.”

In terms of products and categories, Chantal Bacon also sees a lot of room for growth. “I think brain health is extremely important,” she said. “It’s something that I don’t think anyone has talked to directly with women [about] but. There are big biohacking and brain hacking societies, and those are usually very masculine spaces. “

Along with Chantal Bacon’s commitments to quality, innovation and sourcing, her focus is on education, such as leaning towards deeper master’s-style seminars. “This is where I really want to be in the next few years,” she said.

Chantal Bacon always follows the beat of her own drummer. “Moon Juice as a brand has really gone backwards,” she said, referring to the fact that in the first place, its products cannot be sold outside of the brand’s store and have a limited shelf life. use within 24 hours.

The brand has gradually become mainstream, with wider distribution of health and skin care products, sold at Sephora. “It really worked in our favor,” she says, of a passion-based approach, starting with a quirky product like Sex Dust.

Fifty percent of Moon Juice’s customers are registered with the brand, and that allows her to track their product-related journey and how they’ve built a habit from the inside out or the outside in. .

Chantal Bacon today has noticed a lot of curiosities around self-care. “There is this understanding, especially with women, that taking care of yourself leads to better actions outside of yourself,” she says. “Everybody has a concept: You put on the oxygen mask first before you can help anyone [else]. I see much more of this practical wrap. “

Understanding one’s entire biological system naturally extends to caring for the environment. “The wellness space needs to work there,” says Chantal Bacon. “If you are taking care of your body, you should think about your environment in the same way. Health is a pretty powerful place. “

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