Visitors have been requested to reach early on the industrial location in Milan that served because the stage for the Moncler Mondogenius presentation, because the digital expertise was broadcast throughout 5 cities— New York, Shanghai, Tokyo and Seoul along with the Italian metropolis — and certainly, it began promptly with a delay of solely 5 minutes — a rarity throughout any style week. Nevertheless, it was not all digital, as Grammy Award winner Alicia Keys and actress and singer Victoria Music hosted the occasion reside from Milan and Shanghai, respectively, and in a dialog –– albeit one which was primarily scripted.
Moncler unveiled the subsequent roster of designers and types engaged on the Genius mission, who vary from the returning JW Anderson; Veronica Leoni and Sergio Zambon for Moncler 1952 Girl and Man, respectively; Sandro Mandrino for Moncler Grenoble; Craig Inexperienced; Moncler 1017 by Alyx 9SM, and Moncler Frgmt by Hiroshi Fujiwara, to new entries Hyke; Palm Angels; Dingyun Zhang, and Mild Monster.
Large screens throughout the occasion area and behind the stage the place Keys stood — and briefly sang — made for an immersive expertise.
The occasion opened with a bang, as 12 skydivers have been seen defying gravity above three wind tunnels in nighttime Shanghai carrying Moncler Grenoble puffers, which emphasised the high-performance high quality of the technical garb.
Moncler chairman and chief govt officer Remo Ruffini has lengthy voiced his intention to additional develop the model into different classes, particularly knitwear, and JW Anderson offered its assortment via a brief movie by director Luca Guadagnino at Milan’s Cineclub Il Cinemino, starring award-winning actress Sophie Okonedo, that spotlighted a number of quirky sweaters, akin to a canary yellow design peppered with mild blue circles.
Craig Inexperienced offered his assortment at Milan’s Central Station with excessive, sculptural and architectural buildings resembling machines made to fly, whereas Palm Angels paid homage to Americana type and classic tradition, as designer Francesco Ragazzi paired with award-winning filmmaker and visible artist Akinola Davies Jr.
Hyke was launched by Japanese actress Anne and actor Sota Fukushi, and the present was set inside the cyclical area of the atrium of the Telecom Heart Constructing in Tokyo. The set, an enormous snow dome, nodded to the model’s mountain heritage and large sleeping luggage, down jackets, eyewear and equipment have been proven all in black.
For Moncler 1017 Alyx 9SM, artistic director Matthew Williams labored with artist and musician Teezo Landing, who debuted his new observe “I’m Only a Fan” in a surreal video filmed in New York, hinging on Williams’ signature six-inch nail embellishment.
Mondogenius succeeded in exhibiting the product — which stays key for any model — interpreted via the eyes of the designers and the artists. Ruffini just isn’t one to face nonetheless, so who is aware of if he’ll resolve to duplicate the method, however for a primary experiment, it was intriguing and entertaining.
https://wwd.com/runway/spring-2022/milan/moncler-genius/evaluate/ | Moncler Genius RTW Spring 2022 – WWD