Moncler Confident on Year-end as Nine-Month Sales Beat Expectations – WWD

MILAN — Stable on-line gross sales and efficiency in China helped drive Moncler SpA’s revenues 54 % greater within the first 9 months of 2021, to 1.18 billion euros in contrast with 765.1 million euros in the identical interval final 12 months.

The 1.18 billion euro determine is 20 % greater in comparison with the identical interval in 2019, signaling an emergence from the consequences of COVID-19, as robust native income momentum in key markets offset gross sales losses as soon as generated from tourism.

As the corporate presses on with its distinctive technique to redefine luxurious by forging a consumer-centric group. Direct-to-consumer channels in China, South Korea, the U.S. and the Europe, Center East and Africa area improved — third-quarter 2021 revenues rose 55 % at fixed change to 555.5 million euros and had been up 33 % on the identical interval of 2019.

“As we speak we’re presenting Moncler Group’s 9 months outcomes which can be exceeding our personal expectations. This has been 1 / 4 stuffed with tasks and now we have achieved most of the targets we set for ourselves,” mentioned chairman and chief govt officer Remo Ruffini.

Through the firm convention name, administration was enthusiastic concerning the Moncler Genius 2021 digital and bodily present that passed off on Sept. 25. Connecting 5 worldwide cities, the showcase generated 510 million views and posted a attain of 4.2 billion. The corporate mentioned that 30 % of the views got here from China.

Moncler additionally accomplished the internalization of its worldwide e-commerce enterprise and opened 9 immediately operated shops within the third quarter with flagships in Milano Galleria, Chengdu and Hangzhou MixC. On the finish of September, Moncler monobrand boutiques totaled 233 models. “All shops to be opened in 2022 can be opened as deliberate and our technique in China has not modified,” mentioned chief company and provide officer Luciano Santel, who added that on-line gross sales represent 15 % of the Moncler model’s complete and consists of direct e-commerce and on-line retail enterprise.

“We’re getting ready for the approaching months in the easiest way attainable, with the clear goal of continuous to strengthen our group’s presence within the new luxurious section,” Ruffini added.

Wholesale revenues of the Moncler model are anticipated to rise by mid- to mid-high single digits for the complete 12 months in comparison with 2019 ranges, famous Moncler strategic planning, intelligence and investor relations director Paola Durante in the course of the firm convention name.

Within the 9 months ended Sept. 30, gross sales of the Moncler model stood at 1.02 billion euros, up 33 % in comparison with the identical interval of 2020, whereas gross sales of the just lately acquired Stone Island had been 156.4 million euros, of which 78 % of gross sales had been generated within the EMEA area.

Geographically, gross sales of the Moncler model in Asia had been up 18 % in comparison with the identical interval of 2019 to 467.9 million euros, within the first 9 months of the 12 months, as gross sales in mainland China doubled within the third quarter. The Americas rose 14 %, in comparison with the identical interval of 2019, to 173.9 million euros. Wholesale revenues reached 318.8 million euros, up 5 % versus the identical interval in 2019, whereas d-to-c gross sales rose 4 % to 702.1 million euros.

Whereas momentum in areas like Australia, in addition to Japan and Taiwan, the place COVID-19 spiked over the summer season, stay a priority, Santal highlighted a optimistic gross sales efficiency for Moncler within the first two weeks of October.

“We’re proud of the way in which the fourth quarter began. Thus far so good.” | Moncler Assured on Yr-end as 9-Month Gross sales Beat Expectations – WWD


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