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Missoni Unveils Fall 2021 Adverting Campaign – WWD

A COLORFUL WORLD:  Missoni debuts its new declare with the fall 2021 promoting marketing campaign.

“Life in Colors” is the motto that the corporate selected to specific the brand new course of the model, which underneath the lead of chief govt officer Livio Proli goes by way of a strategy of relaunch. And shade, one of many distinctive components of the style home’s signature aesthetic that Proli described as “a heritage to embrace and likewise translate,” is widely known with the photographs shot by Sofia Sanchez and Mauro Mongiello.

The colourful footage, all that includes the “Life in Colors” tag line, put the give attention to the extra modern, city and younger vibe of the Missoni collections, which, by providing extra on a regular basis outfits, need to appeal to new generations together with persevering with to serve loyal clients of the knitwear specialist.

Missoni fall 2021 advertising campaign

Missoni fall 2021 promoting marketing campaign 
Courtesy of Missoni

A various solid of fashions — together with Birgit Kos, Mao Xiaoxing, Arthur Ok., Mathilde Henning, Hannah Ferguson, Arthur Gosse and Hoseok Yun — poses in entrance of city backdrops spanning from an edgy skyline with extremely trendy skyscrapers to a brick constructing evoking Manhattan’s city homes. Interacting with the setting, the fashions are captured in moments of actual life. For instance, a mannequin reads a e-book, whereas a pair performs with balloons revealing the extra playful aspect of the model.

As reported, in Might longtime artistic director Angela Missoni, the daughter of founders Ottavio and Rosita Missoni, stepped down from that function whereas remaining president of the style home. She was succeeded on the helm of the ladies’s line by her proper arm, Alberto Caliri, who made his debut as artistic director with the resort 2022 collection. The men’s line, which was beforehand designed by Angela Missoni, is now creatively led by a design group. As a part of the reorganization technique, Missoni collections are actually distributed throughout Italy, France, Benelux, Germany, Austria, Switzerland and Russia by the Italian showroom Brama Group.

SEE ALSO:

Wim Wenders Discusses the Fall 2021 Advertising Campaign He Filmed for Salvatore Ferragamo

Chiara Ferragni on Fronting GHD’s New Advertising Campaign

It’s Time for Beauty Brands to Confront Colorism in Their Advertising

https://wwd.com/fashion-news/fashion-scoops/missoni-wants-you-to-live-in-colors-1234889070/ | Missoni Unveils Fall 2021 Adverting Marketing campaign – WWD

Huynh Nguyen

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