Miss USA Teams With Formalwear Reseller Queenly – WWD

Formalwear resale newcomer Queenly is scorching on the cusp of a brand new partnership.

On Tuesday, the platform introduced a brand new yearlong partnership with Miss USA, the pageantry competitors. For the primary time, Miss USA contestants can formally tout the sustainability accolades of rewearing by utilizing Queenly’s app or web site to purchase and promote pageant and formal put on.

Already, Queenly boasts closets from many pageant winners, together with Sarah Rose Summers, Miss USA 2018 and Gina Mellish, Miss New Jersey USA 2020.

Crystle Stewart, nationwide director of the Miss USA and Miss Teen USA pageant system, spearheaded the partnership, saying: “We consider within the [Queenly] idea, and its means to rework the pageant and formalwear resale market.” The previous Miss USA in 2008, Stewart is providing up her previous robes on Queenly and placing one hundred pc of proceeds towards her eponymous basis empowering younger girls by means of life expertise coaching.

“Any such resale stock has by no means been offered anyplace else, and so we’re offering entry and affordability to the kind of wardrobe that was so out of attain for most women,” stated Trisha Bantigue, chief government officer and cofounder of Queenly.

Together with entry to profitable dresses, the partnership will embody a social media marketing campaign, family and friends promotional codes for pageant contestants in addition to a Queenly presence at upcoming Miss USA and Miss Teen USA reveals.

Bantigue believes the Miss USA partnership will additional validate the resale case for the formalwear trade — so buyers don’t should buy dresses new or get clothes {custom} made.

“The women at Miss USA (additionally many different pageant programs), spend anyplace from $5,000 to $20,000 for the night robes that they put on as soon as onstage. Afterward, there hasn’t actually been a web-based resale platform that helps them promote these high-priced merchandise in a protected and handy method. We wish to remind girls in every single place that you just don’t should spend a ridiculous quantity and that now there may be an choice to nonetheless purchase your dream costume for a fraction of the worth of a model new or custom-made one,” reiterated Bantigue.

Boasting 50,000 energetic customers, Queenly payments itself as a tech firm with an added enterprise case for formalwear producers. The platform builds out new stock by partnering with manufacturers like Mac Duggal and Vienna Promenade.

Bantigue stated cultural event apparel, like Chinese language qipao clothes or Indian lehengas/sarees — are one other fast-growing part that expands entry for a lot of buyers.

https://wwd.com/sustainability/enterprise/miss-usa-dresses-formal-prom-resale-queenly-1234902914/ | Miss USA Groups With Formalwear Reseller Queenly – WWD


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