Minnetonka Is Sorry for Profiting Off Native American Design

Photograph: Sarah Swinford/EyeEm/Getty Pictures

Minnesota-based model Minnetonka has been promoting moccasins and different Native-styled sneakers and merchandise for over 75 years, a reality it didn’t explicitly acknowledge till final 12 months. On Monday — Indigenous Peoples’ Day — it but once more apologized for profiting off Native American tradition and mentioned the modifications it might be implementing going ahead. 

“We acknowledge that our authentic merchandise, a few of that are nonetheless offered right now, have been appropriated from Native American tradition,” stated David Miller, Minnetonka’s CEO, within the firm’s public statement. “Minnetonka deeply and meaningfully apologizes for having benefited from promoting Native-inspired designs with out instantly honoring Native tradition or communities.”

The model first publicly acknowledged its appropriation of Native tradition in 2020, clarifying that the corporate isn’t Native owned, an acknowledgment it acknowledged was “very lengthy overdue.” Previous to that, in 2008, Minnetonka dropped the phrase moccasin from its brand.

Whereas the model says it has been quietly supporting Native efforts for years in its house state, that is the primary time Minnetonka has shared its future objectives to help the Native group. The corporate stated it has employed a reconciliation adviser — Adrienne Benjamin, who’s a local activist and Anishinabe artist — to steer its newfound effort to rent and work with extra Native manufacturers in all capacities, corresponding to designing, sourcing supplies, and enterprise partnerships.

Nonetheless, many remain skeptical, and even Benjamin herself stated she was hesitant at first. “There’s a lot of the appropriation [in fashion] and what follows are empty apologies,” she instructed Footwear News. “The primary think about why I selected to work with Minnetonka was as a result of I really feel just like the Millers have real hearts and care and the understanding is there.”

Based on Footwear Information, Minnetonka’s steps to make amends will embrace monetary reparations to Native American faculties, nonprofits, and tribal entities, together with an preliminary $25,000 donation to the City Indigenous Legacy Initiative.

https://www.thecut.com/2021/10/minnetonka-is-sorry-for-profiting-off-native-american-design.html | Minnetonka Is Sorry for Profiting Off Native American Design


Inter Reviewed is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials, please contact us by email – admin@interreviewed.com. The content will be deleted within 24 hours.

Related Articles

Back to top button