Microsoft trying to buy TikTok while negotiating with Trump was very strange

Microsoft CEO Satya Nadella at Code Conference 2021

Satya Nadella spoke on the annual tech govt gathering a 12 months after he tried to purchase TikTok.

Asa Mathat/Vox Media

When information unfold final 12 months that Microsoft was interested in buying the hit social networking app TikTok, lots of techies scratched their heads. What does Microsoft, an organization that makes most of its cash promoting productiveness software program and companies, should do with a social community like TikTok?

Microsoft CEO Satya Nadella did not clarify his pondering on the time, however a 12 months later he mentioned it really makes a little bit of sense when you think about three of Microsoft’s largest acquisitions since he took cost of the corporate seven years in the past. Minecraft in 2014, LinkedIn in 2016 and GitHub in 2018; every had been about constructing neighborhood, he mentioned. 

So, when TikTok got here to Microsoft, apparently intrigued by its work on child safety and its efforts to construct a better community on its Xbox video game console, Nadella mentioned it made sense to him.

“That gave us permission,” he mentioned throughout an interview with Recode’s Kara Swisher at the annual Code Conference

Microsoft CEO Satya Nadella at Code Conference 2021

Microsoft CEO Satya Nadella being interviewed by Recode’s Kara Swisher at Code Convention 2021

Asa Mathat/Vox Media

However he bought way over he anticipated. The deal quickly grew to become a excessive stakes drama between the fast-growing Chinese language social networking large and no matter US firm was doubtlessly going to shell out the cash to purchase it. Then-President Donald Trump reportedly labored on the deal behind the scenes and made public declarations, together with at one level demanding an illegal finder’s fee if the deal went by means of. Different firms, together with enterprise software program maker Oracle and even retailing giant Walmart, bought concerned too. The New York Occasions at one level declared it a “cleaning soap opera.”

“It is the strangest factor I’ve ever type of labored on,” Nadella mentioned. However that was all only a couple months earlier than the 2020 presidential election, and simply as shortly because the drama unfolded, he famous it just about “dropped off.” Nadella additionally declined to say what it was like negotiating with Trump, seemingly taking part in up his coyness for laughs.

Nadella mentioned he has no concept what’s taking place now with the deal (it’s on hold). 

Swisher requested if he is referred to as. “No,” he mentioned. 

“Would you want to accumulate TikTok?” she asks.

“At this level, I am pleased with what I’ve,” he says.

“Are you taking a look at the rest?” Swisher asks. Microsoft had additionally been reportedly fascinated by shopping for the sport chat app Discord for as a lot as $10 billion again within the spring. But that deal fell through.

Nadella responded to the query by repeating himself, “I am… pleased with what I’ve.” | Microsoft attempting to purchase TikTok whereas negotiating with Trump was very unusual


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