Michael Michael Kors Collaborates With 007 Film Franchise on Limited-edition Capsule – WWD
Michael Kors is constant his relationship with 007.
Michael Michael Kors is partnering with the 007 movie franchise that includes a capsule of limited-edition, co-branded merchandise and a 360-degree advertising marketing campaign.
As reported, Kors launched a limited-edition capsule assortment final month that includes the Michael Kors Assortment Bancroft satchel that tied in with the 25th James Bond film, “No Time to Die.”
The brand new 11-piece MMK x 007 capsule highlights a smooth black and metallic coloration palette that evokes the glamour of the Bond world. Merchandise vary from purses and baggage to swimwear and footwear. The MMK x 007 partnership contains a new black and gold Signature brand print.
A graphics cropped T-shirt, for instance, has the phrase Agent 007, whereas a swimsuit has a refined MMK x 007 brand on the again. There may be additionally Bond Signature print suitcase and Beck Weekender bag, in addition to 007 baggage tags. Retail costs vary from $68 to $578.
The capsule might be bought globally starting Oct. 19 at Michael Kors shops and on-line at michaelkors.com, in addition to the 007.com web site.
MMK x007 swimsuit and purse.
courtesy shot.
“We’ve seen huge success with the Michael Kors Assortment MKC x 007 collaboration that we did for ‘No Time to Die’ — so we’re thrilled to be extending our partnership with the world of James Bond to our Michael Michael Kors product. The dynamic product capsule options an all-new black-and-gold play on our signature brand print that I believe actually exemplifies the glamour an journey synonymous with each Michael Kors and James Bond,” mentioned Michael Kors.
A marketing campaign will function Bella Hadid and Cindy Bruna and can seem globally throughout digital and social platforms.
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https://wwd.com/fashion-news/fashion-scoops/michael-michael-kors-collaborates-with-007-film-franchise-on-limited-edition-capsule-1234970976/ | Michael Michael Kors Collaborates With 007 Movie Franchise on Restricted-edition Capsule – WWD
