Mejuri has closed in on some milestone gross sales numbers because it prepares for a brand new section of acutely aware development. The direct-to-consumer jewellery model aimed toward Millennial ladies has now reached 1 million prospects and a couple of million items offered. In May, that latter number was at 1.4 million — equating to greater than half one million items of jewellery offered this summer time alone.
In the present day, the corporate reveals its plans for 3 new retail shops, which is able to open earlier than the top of 2021. Mejuri has additionally set new sustainability targets forward of a third-party audit report that was sanctioned within the hopes of attaining extra finite targets.
The primary retailer, which is ready to open later this month in London’s Marylebone space, marks Mejuri’s bodily retail push outdoors of North America. The corporate started promoting within the U.Okay. through its net shop final 12 months.
“It’s an ideal space the place our shoppers are and we see it as a mixture of life-style in addition to purchasing. It’s an vital start line for us within the U.Okay. market,” mentioned cofounder and chief govt officer Noura Sakkijha.
She mentioned that, opposite to expectations, U.Okay.-based consumers haven’t wavered an excessive amount of from shopping for tendencies noticed within the U.S. and Canada.
“The buyer within the U.Okay. is extra conscious of vermeil, however we’re seeing quite a lot of comparable urge for food to a North America buyer – towards 14 karat layering items. It’s considerably totally different from what we had thought however general there’s a lot much less friction to elucidate what vermeil is,” Sakkijha mentioned.
Two different new Mejuri shops, one in Vancouver and a second location in Los Angeles on About Kinney in Venice, will open earlier than 12 months’s finish. Mejuri has 5 shops within the U.S. and one in Toronto — rising to a complete of 9 earlier than 2022.
With this news, Mejuri can be revealing its push additional into sustainable materials sourcing. The corporate assessed that gold is its most-used materials, and due to this fact had the most important alternative for a decreased environmental influence.
Mejuri has set a goal for 70 p.c of its gold provide to come back from recycled sources. Presently, that portion is round 40 p.c, Sakkijha mentioned.
“The secret for us on the finish of the day is one hundred pc traceability on all our core supplies. What we wish to obtain will not be simple, however this course of permits us to grasp what’s occurring and perceive our influence on the atmosphere and other people,” mentioned Sakkijha, who famous that an preliminary 70 p.c goal was set as a extra achievable short-term aim.
“Beginning with gold feels good,” she mentioned, including that extra targets will come as soon as Mejuri’s full audit is acquired later this month. “It’s about holding our breath and dealing exhausting within the background and we’re within the technique of doing that throughout all our supplies. We wish to enhance the traceability throughout all of our operations and an evaluation will probably be accomplished on the finish of September. From there we will outline science-based targets with reference to carbon emissions throughout our firm.”
https://wwd.com/accessories-news/jewellery/mejuri-reaches-2-million-pieces-sold-announces-stores-and-sustainability-targets-1234908356/ | Mejuri Publicizes New Sustainability Objectives, London Retailer Opening – WWD