‘Meet me on the Mile’ aims to attract shoppers back to Michigan Ave

CHICAGO (WLS) – Retailers, stores and restaurants along Chicago’s iconic Magnificent Mile have suffered during the pandemic, so a new program is aiming to bring shoppers back .

“Meet me on the Mile” is a business Thursday, make sure everyone knows the avenue is open and you can come back. And it might be working.

Former Chicagoan Robet Reif shows off photos of walking with his Arizona family.

“I just want my family to see it, see what Chicago is,” he said.

“It’s been fun,” said Brianne Beaumot, who appeared on Thursday, “I feel like there’s an energy about it.”

The celebration features free concerts every Thursday though late September. Magnificent Mile Association President and CEO Kimberly Bares said the goal of the summer series is to bring shoppers, diners and families back to Michigan Avenue.

“That’s what this event is meant to do, it’s safe to come out. It’s safe to enjoy the city we all love,” she said.

Concerts are held at the north end of Michigan Avenue at Garden Plaza at 875 North Michigan, formerly the John Hancock Building, and at the south end of the street at Pioneer Court.

Other operations are also planned, some of which will require closing certain blocks. That has only happened three times before.

“We close every year for Mag Mile Lights Fest, Mag Mile Run and Oprah,” Bares said.

The pandemic doesn’t spare Michigan Avenue. Just like elsewhere, the shops and restaurants on the street have done well. Some survived. Others are not.

And as the world and Chicago continue to open up, some like the Syed family are both hopeful and cautious as they look forward to going out again.

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https://abc7chicago.com/business/meet-me-on-the-mile-aims-to-attract-shoppers-back-to-michigan-ave/10904706/ | ‘Meet me on the Mile’ aims to attract shoppers back to Michigan Ave

Huynh Nguyen

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