The US fast food chain announced that it would withdraw from Russia in May because of the war in Ukraine
The fast-food chain’s Russian counterpart opened its doors on June 13 with a new name, logo and menu.
The former US food giant has operated in Russia for the past three decades but has withdrawn from the region.
The opening of McDonald’s first restaurant in January 1990 was considered a defining moment at the end of the Cold War.
The US fast-food giant confirmed it will leave Russia in May, citing the “humanitarian crisis” and “unpredictable operating environment” caused by the war in Ukraine.
Here’s everything you need to know about the new Russian equivalent of McDonalds.
When did Russia’s new version of McDonald’s open?
On Sunday (June 12), 15 of the rebranded fast food restaurants in Moscow opened their doors.
Another 150 restaurants are expected to open nationwide by the end of June.
McDonald’s has operated 850 restaurants in Russia, but it hasn’t announced when all of the former premises will open.
The grand opening took place on Pushkin Square in Moscow, with the chain being a mirror image of the former US chain.
The menu remains the same, with Oleg Paroev, Managing Director of Vkusno & tochka, explaining: “Our goal is that our guests don’t notice any difference in either the quality or the ambience.”
What is the name of McDonald’s in Russia?
The chain has undergone a rebrand, complete with a new name.
McDonalds is now called Vkusno & tochka, which translates to “yummy and that’s it”.
The franchise also plans to change menu options, changing Filet-O-Fish to Fish Burger and Royal Burgers to Grand.
What’s his new logo?
The new franchise released its logo in advance of its grand reopening.
The design features a green background with a red circle and two orange lines meant to represent a burger and fries.
A spokesman for Sistema PBO told TASS: “The green background of the logo symbolizes the quality of products and service that our guests have come to expect.”
They also confirmed that the fast-food equivalent would launch an advertising campaign featuring the new logo, although they haven’t confirmed a name yet.
Who took over McDonald’s in Russia?
The franchise was taken over by Siberian businessman Alexander Govor, who ran 25 of the fast-food restaurants in Ukraine before the war.
According to the state news agency TASS, a spokesman confirmed that the company name was changed to Sistema PBO.
Why did McDonalds leave Russia?
McDonald’s suspended operations in Russia in March after the country invaded Ukraine.
The franchise had operated in Russia for three decades, with its expansion into the country in 1990 marking a turning point in the Cold War.
In May it announced it was leaving the country due to the “humanitarian crisis” and “unpredictable operating environment” caused by the war in Ukraine.
The company sold all of its 850 quick service restaurants to a Siberian business partner.
Other brands that have withdrawn or ceased trading from Russia include: Zara, Starbucks, Apple, Coca Cola, PayPal, Tik Tok, Prada and KFC.
https://www.nationalworld.com/news/world/mcdonalds-in-russia-when-is-fast-food-chain-equivalent-opening-what-is-it-called-new-logo-explained-3726939 McDonald’s Russia: what is the new Russian McDonald’s logo?