Maxbone’s Quest to Elevate the Pet Industry for Good – WWD

As people around the world start working from home due to the pandemic, the pet market has certainly changed irrevocably. In fact, like WWD’s previous report, the global market for pet products, excluding feed, is expected to reach $36.89 billion by 2025.

This makes a lot of sense as not only are pet owners aware of the needs of their dogs and cats more, but they are also adopting new fur babies as they now have more time at home.

According to Parisa Fowles-Pazdro, founder and chief executive officer of Maxbone, the modern one-stop shop for pet essentials, while designers are entering the market there is still quite a bit of the market. Gaps to fill for stylish yet practical pet gear. In fact, five years ago, when Fowles-Pazdro first started her business, even though her research showed the pet market to be a billion-dollar industry, many people struggled to keep up. Find quality products for your beloved pet.

She told WWD that everything Maxbone makes is designed to meet the need to introduce something that doesn’t exist or doesn’t meet the company’s standards (or the standards that Fowles-Pazdro has for him. her own dog).

And these quality products have certainly hit the hearts of consumers who want to give their pets the best. Notably, Maxbone boasts 300% year-over-year sales growth and has a waiting list of more than 5,000 people for travel-related items – this alone gives the company a high level of sales. 100% spike. The company has also made waves on social media by partnering with a number of well-known brands and designers including Disney, Ouai, The Laundress, Away, Christian Cowan and most recently beloved bala brand liked by the pandemic.

Starting to work with partners on the partnership early in the company’s history, Fowles-Pazdro told WWD it was very intentional, saying it was key in attracting customers but also keeping them. foot.

“With accessories, you don’t have the need to come back because people don’t have the need to come back as often, but with Maxbone there is,” says Fowles-Pazdro. “It’s about emotional customers or people willing to buy lanyards of a different color. The way we do four collaborations per year is to find that consumers haven’t come back for three months, so one way to get them excited again and get their attention back is to create a new cooperation. It allows us to create more lasting value by keeping our customers interested, engaging and creating magic around our brands. ”

In addition to Maxbone’s favorite accessories, the company recently launched Mb ate, a scientifically developed line of freeze-dried dog food that includes real ingredients that can be found in your kitchen, protein. No hormones or antibiotics and sourced from the USA.

“What I’ve enjoyed since launching it five years ago is that we’ve built a following, a fan base by creating a brand,” said Fowles-Pazdro. “There is no branded dog brand out there that you feel like [you would call out the recognizable designer name], and I never wanted to because I don’t do this to dress dogs – I do it for practical reasons. You’re wearing an overalls because it’s cold outside. ”

At the same time, Fowles-Pazdro said, noting that the industry is still very old-fashioned, she’s glad the industry is starting to see competitors create the quality products needed for pet.

“I think the pet industry is getting a lot of the limelight right now and I’m happy to finally get that recognition,” said Fowles-Pazdro. “We are trying to modernize the pet world. Pets are like members of our family. And we highlight its fashion element, but its business element is not just fashion – it’s all together. ”

Part of this modernization is recognizing that today’s consumers shop for sustainable, long-lasting items.

“It’s the consumer that everyone talks about who wants a better product with better quality and doesn’t have to pay a lot,” says Fowles-Pazdro. “Our multi-purpose leash, for example, costs $55 but is good quality and lasts a long time. We have affordable, luxury products.”

Elevating the products further this holiday, Maxbone has launched a selection of gift boxes for pet lovers who are shopping for their dogs. This year, Fowles-Pazdro says she expects every dog ​​to have the Maxbone bala gift set on their holiday favorites list.

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