Matek launches Winter Capsule – WWD

Matek, California-based independent skiwear brand, has launched its latest winter collection. accessory this month.

Founded in 2018 by Abigail Stern, the brand gained traction for its signature genderless Motmot Balaclava, which features a traditional, one-size-fits-all, knit with recycled polyester fabric. and pure with a recycled PE rim like the lid, as well as a deadstock-meet-dickie “Dik-Dik” collar and insulated midsole for women, men, and kids.

Because the Autumn 2021, Stern has launched the Motmot Balaclava color lines, offered as neutral latte, powder blue and ruby ​​red for $110, available on the brand’s e-commerce store, Shopbop and Urban Outfitters online.

Since its establishment, Stern designed each part and the surrounding label “Celebrating the heritage and attitudes of the world of snow sports and mountain culture while incorporating technological advancements in materials.”

In 2021, the founder combined these ideas with an urban aesthetic, capturing a collection of images among the streets of New York City to showcase the brand’s stylish versatility from the slopes. one way to another.

“In the context of Manhattan, our latest campaign highlights Matek’s unique versatility as we transform our Motmot balaclava – with a range of fresh colors and styled with the necessary gear. Our sleek, insulated design – onto the cobblestone streets of the Upper East Side with ease. ”