Marcolin Group Partners with Treedom to Plant 10,000 Trees – WWD

NEW TREES: Eyewear specialist Marcolin Group is upping its sustainability efforts.

Saying a three-year partnership with Treedom, an online platform which promotes the planting of bushes and forests worldwide and permits customers to observe their progress remotely, the Longarone, Italy-based producer is pledging to plant 10,000 bushes on behalf of Timberland, its licensed model of 18 years.

The Timberland model already boasts a partnership with Treedom, as a part of which it has pledged to plant 50 million bushes world wide by 2025 ranging from the northern shores of the Daka river in Ghana as a part of the Nice Inexperienced Wall venture.

Every plant is geolocalized with a devoted ID tag permitting supporters and clients to observe its evolution and progress on the Treedom web site.

Marcolin described the partnership as a “long-lasting bond between folks, communities and territories by which they dwell. This synergistic venture is predicated upon a technique of connections and genuine progressive power geared toward remodeling the journey of turn into consciousness and shared accountability.”

Treedom was based in Florence in 2010 and has helped plant over 2 million bushes thus far with the assist of 120,000 farmers primarily based in 17 international locations. The corporate, which acquired the B Corp seal of approval in 2014, has gained fairly a popularity amongst vogue gamers and social media personalities, having scooped partnerships with worldwide influencers and types, together with Roberto Cavalli.

The initiative kicks off within the 12 months marking the 60th anniversary of the Marcolin Group, whose portfolio of licensed labels embody Tom Ford, Moncler, Ermenegildo Zegna and Diesel.

Over the previous two years the corporate has inked offers with seven manufacturers starting from Bally, Adidas, Sportmax and Max Mara, to Los Angeles-based Barton Perreira, diving into the specialty eyewear market; Swatch Group Ltd. for the manufacturing and distribution of the eyewear collections of watch labels Longines and Omega, and BMW Group. | Marcolin Group Companions with Treedom to Plant 10,000 Timber – WWD


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