LONDON — Two buzzy younger labels; 4 very fashionable ladies; and many Instagram cred: The collaboration between Danish ready-to-wear label Rotate and Istanbul favourite Manu Atelier was a no brainer.
Each manufacturers have been on the rise within the final 5 years. Rotate artistic administrators Jeanette Madsen and Thora Valdimars had additionally taken half in Manu Atelier digital campaigns, of their influencer capability, so there was already loads of frequent floor to construct from.
Now, the duo joined forces with Manu Atelier co-founders and sisters Merve and Beste Manastir Bagdatli to create their first shoe capsule.
“For our first collaboration we needed to align ourselves with the suitable model and Rotate was the proper match by way of model values and objective. We additionally love the truth that they’re two feminine founders: Any excuse for us to work and assist ladies. All 4 of us being ladies meant we might get in our clients’ footwear – actually – and create the proper summer time footwear assortment: Sneakers which are made to empower, by making certain that the cuts and contours are flattering,” mentioned the Manastir sisters.
Their idea was easy: easygoing heels, daring colours, and pure enjoyable. This translated into lace-up sandals adorned with metallic printed materials from the Rotate fall 2021 assortment; pumps in croc-effect leather-based; and daring patent leather-based boots that includes color-block heels.
“It’s actually about enjoyable, injecting colors and actually embracing life particularly after over a 12 months of dwelling in leggings and sporting trainers. I feel this pandemic actually impressed us to create an uplifting assortment and encourage freedom,” added the Manastirs, who’ve simply opened their first flagship retailer in Istanbul and have been among the many few modern equipment designers to maintain the momentum up, even as the market swings back to luxury.
For Madsen and Valdimars, this was a possibility to be taught extra concerning the technical elements of shoemaking. They embraced a comfort-first strategy, identical to they’ve been doing with their get together put on for Rotate.
“We needed to supply a small line up of footwear that might full any look and might be blended and matched with Rotate’s ready-to-wear items,” mentioned the designers, who shall be returning to the catwalk subsequent week throughout Copenhagen Fashion Week. “We additionally needed to create a extra refined get together shoe, in gentle of every thing that occurred within the current months: These are footwear that work for a lot of totally different events, and may be worn season-after-season. The design philosophy was the identical as Rotate, daring with fabulous particulars but nonetheless straightforward to put on.”
Rotate began with a small edit of contemporary-priced clothes that stood out for his or her playful, get together spirit — suppose sequins, further giant shoulders, and mini silhouettes. Since then, they’ve grow to be Copenhagen Trend Week’s hottest ticket, expanded their vary to separates and lounge put on, and labored with companions like Web-a-Porter, Bergdorf Goodman and Mytheresa. That is their first foray into footwear, and there’s curiosity to “discover additional,” in response to Valdimars and Madsen.
The gathering will make its debut on Aug. 4 at Browns and throughout each manufacturers’ e-commence channels. Costs vary from 345 euros to 420 euros.
To mark the launch, the designers additionally labored with the content material creator Jen Ceballos on a digital marketing campaign that shall be launched on the identical time.
“We’ve all been working with Jen individually for some time now and love her power and aesthetic. We’re at all times drawn to her imagery and the way she performs with the lighting round her physique in a really female approach, so we felt she was the proper embodiment of each manufacturers,” added the Manastir sisters.
https://wwd.com/accessories-news/footwear/manu-atelier-rotate-collaborate-shoe-capsule-1234891798/ | Manu Atelier, Rotate Collaborate on Shoe Capsule – WWD