The final 12 months has been difficult for industries internationally, however some have thrived amidst the pandemic. If you happen to didn’t know, manga did very effectively throughout 2020 as billions had been staying at dwelling and wanting to learn one thing new. Now, it seems the numbers are in from the last year, and it seems manga gross sales in North America hit an all-time excessive.
The report comes from ICv2 because the gross sales group launched a report on North American manga gross sales final 12 months. It was there the group discovered that 2020 knocked the earlier 2007 file out of the water as ICv2 has tracked manga gross sales stateside since 2002.
Because the report notes, the earlier file in 2007 noticed manga gross sales hit over $200 million USD which could be very spectacular. These numbers plummeted till 2012 earlier than a comeback was made in the US. Yearly gross sales have been rising steadily since then, and so they grew exponentially within the final 12 months. That’s the reason 2020 noticed almost $250 million in gross sales alone!
As for why the manga business exploded final 12 months, effectively – there are a very good few causes. Clearly, gross sales have been trending upwards since 2012, and manga has turn out to be extra accessible than ever in North America. Publishers like Viz Media, Yen Press, and extra have made it their mission to make manga out there for readers whether or not it’s in-store or on-line. The sales boost is also spurred by anime trends, and the medium can be on a sizzling streak nowadays.
“Now that there’s a devoted billion-dollar anime streaming powerhouse offering a everlasting pipeline from Japan to American viewers… it appears unlikely that anime will ever once more expertise drops in visibility like these within the late 00s. That portends large alternatives for manga to proceed to develop, so long as the content material continues to resonate with American audiences, and stories from the primary half of 2021 point out that it’s,” ICv2 stories.
Clearly, manga is doing well for itself these days, and it appears unlikely that may change anytime quickly. So if in case you have but to discover a manga that fits you, effectively – I promise there’s one on the market. You possibly can hit me up at Twitter @MeganPetersCB for any and all suggestions!