LuLaRoe’s Alleged ‘Pyramid Scheme’ Was More Sinister and Outrageous Than We Thought

For years, it appeared, they have been stalking us. Brightly coloured leggings in busy, garish patterns infested social media feeds. Images of them. Hyperlinks to them. Invitations to events showcasing them. Movies of ladies going dwell on Fb to mannequin after which implore you to purchase them.

It felt like every day introduced two or three extra individuals you knew peddling these kaleidoscopic LuLaRoe garments—a woman you went to highschool with, a cousin, a co-worker’s spouse—the ladies all boasting about their reincarnation as Girl Boss entrepreneurs. They have been making their very own cash and answerable for their own business as LuLaRoe retailers, contributing to their household’s funds whereas having the liberty to juggle mother duties. And what’s extra? You may be a Boss Babe promoting leggings with owls and pizzas on them, too. Simply ask how!

Past the proliferation of mosaic athleisure put on, LuLaRoe was a phenomenon. By 2016, it was a billion-dollar firm with over 60,000 “consultants,” ladies who spent between $5,000 and $10,000 to purchase in and begin promoting—plus a weeks-long ready record of others within the wings determined to affix. | LuLaRoe’s Alleged ‘Pyramid Scheme’ Was Extra Sinister and Outrageous Than We Thought


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