Lord of the Rings On-line’s Current Communication Push Feels Like A Full 180 – For The Higher


Final 12 months a lot of the discourse round The Lord of the Rings On-line was one the place the group did not really feel as if the workforce was doing as a lot because it may to speak with its gamers. This was fully exacerbated because of the prolonged downtimes final 12 months. Nevertheless, the current push with interviews, particularly with new producer Raninia, it looks like Standing Stone Video games has dome a whole 180 – for the higher.

Final 12 months felt like an fascinating 12 months for The Lord of the Rings On-line. When the pandemic hit, the workforce at Standing Stone Video games gave away a lot of its quest pack stock without spending a dime as a option to get gamers into Center-earth when many people have been caught at house. This constructed up a whole lot of goodwill with the group, each new and previous, a wave that it felt like SSG rode by many of the preliminary months of the pandemic. 

Nevertheless, late final summer season, The Lord of the Rings On-line skilled a protracted bout of downtime, spanning weeks the place some, if not all servers, weren’t accessible, or have been extremely unstable. Throughout this time, the workforce communicated some, however it felt muted, restrained even. Particularly, for me personally, it did not really feel like they have been speaking sufficient. 

Nevertheless, the previous few months have seen what looks like an enormous push of communication by the studio, with group supervisor Jerry “Cordovan” Snook and govt producer Rob “Severlin” Ciccolini internet hosting Q&As with the group periodically, in addition to a spherical of interviews spearheaded by new producer Oleg “Raninia” Brodskiy. From these interviews, rather more details about not simply the quick way forward for The Lord of the Rings is being mentioned, but additionally long run targets, corresponding to concrete details about the long-mentioned, but nonetheless not delivered, Legendary Merchandise revamp, in addition to readdressing the monetization in The Lord of the Rings On-line

Interviews with retailers like ourselves, in addition to pushes with LotRO content material creators have created buzz across the MMORPG once more, one thing I have never felt for fairly a while. It is refreshing to see a lot outward communication from the studio, particularly one which for a very long time has felt reclusive and never as communicative because the group deserved. 

My hope is that this continues nicely sooner or later and would not finish as soon as Gundabad, the LI revamp and the monetization modifications happen. The true take a look at might be how the communication holds up through the subsequent disaster. Will we see a Standing Stone Video games extra overtly addressing the issues of its gamers in a well timed method, or will we see a lot of what the group was involved about in the summertime of 2020? Time will certainly inform. | Lord of the Rings On-line’s Current Communication Push Feels Like A Full 180 – For The Higher


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