MILAN CALLING: The British Fashion Council is taking its London Present Rooms designer occasion to Milan for the primary time.
The occasion, which usually takes place in Paris, will highlight 11 designers and provides them entry to all the footfall, crowds, clients and consumers Milan has to supply throughout trend week.
The BFC is partnering with the White Milano commerce present, which is able to happen from Sept. 23-26. The London designer occasion will likely be situated at Superstudio Più, on through Tortona 27, throughout the renewed White setup, which this season contains particular content material and leisure.
An announcement is predicted Friday.
London Present Rooms has been going since 2008 and the pop-up normally takes place in Paris. Its purpose is to help enterprise development alternatives for rising designers. Among the many designers participating this season are Duran Lantink, Ahluwalia, Edward Crutchley, Saul Nash, Jordanluca and Palmer Harding.
“We’re excited to announce this new partnership with White for September 2021,” mentioned BFC chief government officer Caroline Rush.
“The BFC is dedicated to strengthening British trend within the international economic system, and with the ability to help designer companies promote their collections in Milan is unbelievable. We stay up for this new partnership which is able to assist the designers attain new audiences.”
Entry to White is solely reserved to consumers, press and trend business professionals.
Massimiliano Bizzi, founding father of White, mentioned the group was “proud to substantiate our worldwide strategy by partnering up with the British Fashion Council. This contribution is very invaluable for the complete Milan Style Week.”
As reported, Milan is getting ready for a bumper lineup of reveals and shows, and the return of bodily occasions. In-person occasions account for 125 of the 173 appointments scheduled for present week, which runs from Sept. 21 to 27.
Prada, Fendi, Giorgio Armani, Versace, Missoni, Salvatore Ferragamo, Marni, Max Mara, Jil Sander, Alberta Ferretti, Etro and MSGM are among the many established names slated to current their collections in-person, whereas Emilio Pucci, Dsquared2, Antonio Marras, GCDS and Philipp Plein are a number of the manufacturers sticking to the digital format this season.
https://wwd.com/fashion-news/fashion-features/british-fashion-council-london-show-rooms-stage-first-designer-event-milan-fashion-week-september-1234914926/ | London Present Rooms to Stage First Designer Occasion in Milan in September – WWD