Lil Nas X Becomes Chief Impact Officer In New Partnership With Taco Bell

Lil Nas X Enters New Partnership With Taco Bell

Lil Nas X has formally teamed up with Taco Bell forward of his new album Montero. 

Revealed on Aug. 23, Lil Nas Xwho’s actual title is Montero Lamar Hill, joins the corporate as Chief Affect Officer. His position will embrace actions, collaborations, and powerful push from the corporate in help of his upcoming album.


Combining meals, philanthropy, and music, Lil Nas X’s place as Chief Affect Officer is new and an a honorary one for the rapper.

However this isn’t the corporate’s first time working with the 22-year-old celebrity. Again in 2017, he collaborated with an Atlanta primarily based location, and now he’s again serving as CIO.


Of their press launch Mark King, the CEO of Taco Bell, stated,

“Lil Nas X is aware of the job, the expertise and the tradition Taco Bell creates for its followers,  together with its folks,”

He continued,

“This distinctive partnership will ship on extra than simply advertising, permitting us to faucet into the genius of Lil Nas X to encourage our crew members and align with our dedication to unlocking alternatives for younger folks.”

In his first two months, the Previous Time Highway rapper will work with the corporate to offer “an unique expertise” for his upcoming studio album, lead in “menu improvements,” and companion with the Taco Bell Basis to honor younger creatives by way of the Stay Más Scholarship.


In 2019, Lil Nas X topped the Billboard Charts together with his hit Previous City Highway that includes Billy Ray Cyrus for a file of 19 weeks. He then hit primary in April together with his tune Montero (Call Me by Your Name).

About Lil Nas X’s new partnership, Jennifer Frommer, Senior VP of Model Partnerships & Industrial Sync at Columbia Data stated,

“[His] experience in understanding social media and youth tradition alongside his expertise in creating nice music makes this partnership with Taco Bell thrilling, courageous and some of the progressive campaigns I’ve had the pleasure of making.”


Lil Nas X

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VIA | Lil Nas X Turns into Chief Affect Officer In New Partnership With Taco Bell

Huynh Nguyen

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