Lil Nas X and a Mechanical Bull Mark Tom Ford Ombré Leather Released – WWD

“Are you going to get on the cow?” Lil Nas X, said, was striding into LA’s Saddle Ranch Chop House, where Westerners gathered for a haute hoedown prom on Thursday night.

The event was the launch of the Tom Ford Ombré Leather Parfum, and although Ford didn’t attend, his spirit was in all the details – cute cowboy waiters serving tequila in boot-shaped shot glasses; Jesse Byrne, a professional bullrider represented by IMG, assists guests in fitting the bar’s resident mechanical bulls and naughty party t-shirts that read “I Got Bucked by TF”.

The dress code is Western dress code, and guests really have taken it, from homemade patterned cowboy hats to a gorgeous black and white sequined cow print cape.

Even Sydney Sweeney got in on the action, climbing into her miniskirt and draping a blanket over her lap. She lasted a good three minutes and didn’t fall — or lose her hat — in front of dozens of glowing phones taking video. “It’s not that crazy,” she said of her ride, acknowledging that it may not have been full throttle.

Bash is a celebration of Ford’s popular unisex fragrance, inspired by the American West, introduced earlier this year as a parfum.

“Tom was looking for something authentic – he was born in Austin, Tex., and lives in New Mexico,” said Guillaume Jesel, global president of Tom Ford Beauty. “This is the first place that comes to mind, no wonder. That is, when is Saddle Ranch available? “

Ombré Leather (“the tactile sensibility of rich black leather, textured with addictive patchouli and vetiver”) debuted in 2016 on the runway and was intended to be short-lived. But consumer demand grew, so the fragrance was relaunched with a shoot by Steven Klein at Ford’s Santa Fe ranch. “The idea is how do we bring this to life. Tom saw Lil Nas X in ‘Old Town Road’ and he came to our gig in February 2020 in LA Tom thought he would be great and we would use his music for a commercials,” Jesel said. “Tom was a provocateur and seeing a young gay rapper appear brave and genuine is what drew him on a human level.”

Almost everyone admits to having been to the posh Sunset Boulevard that is tricked into being a true Western bar, with haystacks, a campfire pit and hand-painted skyscraper signs. (“no cussing, no gougin””), at some time or another over the past two decades.

“Whenever you have friends come to town with 10- or 11-year-olds, this is where you take them, that’s what I’ve learned,” said former TV fashion cop George Kotsiopoulos, who just bought a hole to water his plants said. property on Santa Monica Avenue, called Or Bar, is scheduled to open next year. “No bulls, no TV, no bullshit, it would be so comfortable-y. I want people to come talk and hang out,” he said.

Everyone was definitely getting ready for a par-hand at Saddle Ranch, where the screens above the bar lit up with all of the evening’s riders in all their glory. It was a good time.