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When pattern forecaster Li Edelkoort first revealed a manifesto referred to as “Anti-Trend” in 2015, individuals throughout the style trade informed her that her critique had lastly put how they felt into phrases.
“Trend is old style,” stated Edelkoort. However she believes the system can evolve to suit at the moment’s actuality and regain the cultural worth it has misplaced through the years.
On the most recent episode of The BoF Podcast, we revisit Edelkoort’s speak on the BoF VOICES stage in 2016. Her prescient concepts have solely grow to be extra pressing and relevant in 2021 because the world emerges from a pandemic that pressured the trade to additional reevaluate its methods, values and place in society.
Trend’s tendency in the direction of individualism, which sees the trade place near-exclusive give attention to the creator, doesn’t match with at the moment’s society, which is “hungry for consensus and altruism,” stated Edelkoort. The issue stems partially from style faculties, which, for probably the most half, haven’t up to date their curriculum to mirror the present points plaguing the trade.
The race to the underside relating to costs is destroying style’s cultural worth in addition to harming garment staff. “How can a product that must be sewn, grown, harvested, combed, spun, knitted, lower and stitched, completed, printed, labeled, packaged and transported price a few euros? It’s unattainable,” stated Edelkoort. As a place to begin, she urged implementing laws on minimal costs.
The retail expertise additionally must be reinvented to be extra targeted and higher offered to shoppers. Edelkoort factors to Dover Avenue Market, whose curated method units it aside from conventional malls. “All the things we do is from the twentieth century. Even idea shops and on-line commerce had been from the final moments of the twentieth century,” stated Edelkoort.
https://www.businessoffashion.com/podcasts/sustainability/li-edelkoorts-anti-fashion-manifesto | Li Edelkoort’s ‘Anti-Trend’ Manifesto | Podcasts