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Levi’s Attracts 35 Global Teams for Virtual Hackathon – WWD

After placing its summer time hackathon on ice final 12 months, Levi Strauss & Co. introduced its newest installment to the online this August, with the one-day coding occasion opening as much as practically three dozen groups from all over the world, the corporate introduced Monday.

In fact, the denim enterprise was removed from alone in canceling occasions throughout earlier cycles of the coronavirus pandemic. A large number of tech conferences and style reveals both canceled or remodeled into digital variations in 2020 and early 2021.

Levi’s newest hackathon, its fourth because the occasion launched in 2017, adopted swimsuit, coming again as a web based competitors. The corporate hosted the occasion after holding its first artificial intelligence bootcamp just about this spring.

As a programming problem, the occasion gave Levi’s workers — usually from e-commerce, I.T., Product and Enterprise divisions — the chance to hatch inventive, new tech options that enhance the procuring expertise or different elements of the enterprise.

“Though we missed the power and pleasure of bringing groups collectively below one roof, the benefit of internet hosting the occasion just about was that we have been in a position to take it actually international and open it up past the technology group, making it our most expansive hackathon but,” Harmit Singh, Levi’s chief monetary officer, wrote in a weblog put up.

“A document 35 groups from 11 nations collaborated internationally and cross-functionally to share their technology-led concepts to assist propel our enterprise, model and profitability.”

The extent of curiosity even spurred a structural change within the occasion itself: For the primary time, Singh stated, the competitors was damaged into two rounds, with a qualifier and a ultimate spherical, earlier than senior leaders awarded medals and chosen the winners.

The corporate didn’t disclose particular initiatives from this month’s coding competitors, however earlier occasions have birthed chatbots, comfort options and extra.

“In truth, due to a previous profitable hackathon group, we’re piloting self-checkout in our Palo Alto, Calif., retailer proper now. Customers can take pleasure in a seamless procuring expertise utilizing self-checkout within the Levi’s cellular app — permitting them to skip the checkout strains,” Singh added. “Different previous profitable initiatives have led to the net cancellation choice for customers and Levi’s customization on levi.com.

“That each one quantities to a tangible enhancement to the patron procuring expertise,” he stated.

Making a real-world impression is the last word purpose of any hackathon, and that’s led such occasions to develop into a mainstay for giant tech firms thirsty for brand new concepts.

“The hackathon is historically a tradition that has come up from I.T. firms like Yahoo, Google and Microsoft,” Mansi Fadnavis, Levi’s international product supervisor and occasion organizer, famous after the inaugural 2017 version. As each a retail enterprise and a know-how firm, he stated, Levi’s “needed to carry that spirit right here and inspire individuals to return collectively and innovate.”

https://wwd.com/business-news/know-how/levis-virtual-hackathon-2021-1234902989/ | Levi’s Attracts 35 International Groups for Digital Hackathon – WWD

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