LeBron James’ Mother Plans All-Star Weekend Fashion Event – WWD

LeBron James enterprising and diligent on and off the court and apparently his mother, Gloria James.

She’s hosting her first All-Star Experience, a weekend-long “celebration of culture”. An anchor event is scheduled for February 18 at Cleveland’s State Theater at Playhouse Square during the National Basketball Association’s All-Star Weekend. James is curating “The House of Glo,” a fashion showcase that will honor Black designers and will highlight social justice initiatives.

The event will feature acclaimed designer and stylist J. Bolin and will highlight other undisclosed color designers through a partnership with Harlem’s Fashion Row, a spokesperson said. of James said. Next month, a virtual marketplace will launch where consumers can purchase works by prominent designers. Other activities are also being planned.

Proceeds from the All-Star Experience will support local nonprofits including #FosterCare and The Village, which are part of the LeBron James Family Organization. House of Glo will also support Central State University, which is among Historically Black Colleges and Universities, and the only public school in Ohio. The Central State band will be part of the opening act, a spokesman for James said.

The main event – the 71st Annual All-Star Game – is scheduled for February 20 at the Rocket Mortgage FieldHouse.

James is vice president of the LeBron James Family Foundation. As a champion of redefining communities and strengthening families, she wants to give back to the communities that have supported her and her family over the years and also to draw attention to those who is making a difference across Ohio. Through the partnership with Daniels Leather, there are plans to give away more than 500 coats to students in the Akron community.

House of Glo and All-Star Experience no NBAevents are responded to. A spokesman for NBA said on Tuesday that she was looking to confirm that.

As a fashion collaborator who joined forces with Thom Browne and other designers, LeBron has Nike contract reportedly earns him $32 million a year. James is immersed in her own projects. As for whether she plans to launch a clothing line or partner with any fashion companies, her spokesperson said, “She’s currently in talks on a few projects.”

As the mother-daughter team dedicates itself to the city of Cleveland, the NBA star will not be participating in next month’s celebration weekend. “While LeBron supports his mother and her work, the All-Star Experience is run by Ms James,” the spokesperson said.

When asked what the best fashion advice James has ever given his son, the spokesperson said: “Son! Never let anyone put you in a box. ‘”