LeBron James Is Box Office Marvel as Space Jam Beats Black Widow

Two box office surprises this weekend: The “Space Jam” sequel was stronger than expected, and “Black Widow” dropped 67% in its second week.

Leading this weekend’s box office results is a single question: What exactly is the impact of a family background on theatrical revenue?

Space Jam: New Legacy“(Warner Bros.) and”Black Widow(Disney) — the number one and the number two movie this weekend — can both be watched at home, albeit in very different ways. “Space Jam,” like all Warners releases this year, is free to HBO Max subscribers from its first week. “Widow” costs $29.99 to watch and then is only available to Disney+ subscribers.

“Space” was a surprising #1, both in terms of better-than-expected performance – and because “Black Widow” took such a plunge, dropping 67% in its second week. Since 2015, the MCU’s 12 releases last weekend have dropped from 45% (“Black Panther”) to 62% (“Ant-Man and the Wasp,” “Spider-Man: Homecoming”).

As for why, it seems unfair to blame PVOD. Availability at opening is the same, so why is there more factor in the second week than in the first week?

“Space Jam” reaffirms the appetite for home movies, which bring in five of the top 10 grosses for 2021. (The best of which is “Cruella,” which is borderline PG-13. ) Nearly all did better than expected and all opened with home availability with the exception of “Peter Rabbit”. Most are better than movies aimed at older audiences.

The #1 surprise “Space Jam” was its fourth-biggest opening weekend (just ahead of “Godzilla vs. Kong, which opens Wednesday) and surpasses all other home movies. This comes despite the bad reviews and alternative view. According to Warners, 58 percent of the audience is Black or Latino.

The basketball comedy for a new generation of NBA (LeBron James instead of Michael Jordan in the 1996 version) opens in the sport’s championship (albeit without the star involvement) and when Team USA prepares for the Olympics. The budget for the live-action/animated combo was $150 million. 1996’s “Space Jam” previously opened about $60 million, adjusted.

Yelena (Florence Pugh) in Marvel Studios' BLACK WIDOW, in theaters and on Disney+ with Premier Access. Kevin Baker's photo. © Marvel Studios 2021. All rights reserved.

Florence Pugh in “Black Widow”

Kenin Baker

This week, Disney reverted and added no new data on “Black Widow” PVOD sales. The 10-day domestic cume was $132 million, about $23 million for “A Quiet Place Part II” (Paramount) and “F9” (Universal). It will top both, though not by a large margin. That means about $180 million, plus domestic PVOD results. Even with the combined at-home and theatrical sales, the film is likely to land below Marvel releases despite staying above “Ant-Man and the Wasp,” which is the lowest MCU release yet. recently by Disney ($218 million domestic in 2018).

The weekend’s best news was the first since reopening with two films grossing over $25 million. Compared to the same weekend in 2019, when “The Lion King” premiered, it sucks, but the alternate year- and four-week comparison improved from 55% to 58%. That may be partly because Ontario has finally opened up; Provinces typically provide about 4 percent of North America’s total sales.

“A Quiet Place Part II” added PVOD ($19.99) and Paramount+ (free to subscribers) this week while losing theaters, but it only dropped 27%. The studio doesn’t release home-viewing numbers, though stats from the original chart suggest strong playability.

“Escape Room: Tournament of Champions” (Sony) ranked third with $8.8 million. That number is half that of its predecessor in early 2019. Mediocre at best, it suggests this won’t be an ongoing horror series like the lucrative “Resident Evil”.

“Boss Baby: Family Business” and “The Forever Purge,” both Universal and both in their second weeks, are down in the mid 40%. Note that “Boss”, like “Widow”, also has a family background of rivalry.

Two specialized films entered the top 10 on less than 1,000 theaters. “Roadrunner: A Film About Anthony Bourdain” (Spotlight) came in at #8 with $1.9 million at 945 theaters. It’s the best opening for an older, art-oriented title since reopening, and significantly better than the curated “Summer of Soul” (Searchlight) (648,000). USD at 752 theaters). A difference? “Summer” opens with showings on Hulu, while “Roadrunner” is exclusive in theaters (no PVOD date announced, but expected after third weekend).


“Roadrunner: A Movie About Anthony Bourdain”

Focus feature

This indicates an improvement in the area of ​​incident specialization. The majority of the audience is aged 25-44, which shows broader appeal than many indie titles and some lag behind those 45 and older – perhaps among the mainstream audience. documentary. The top 10 theaters are all established independents, led by Angelika in New York; Landmark in Los Angeles ranked 9th.

Neon opened “Pig” with Nicolas Cage, also a theater exclusive, and took 10th place with $945,000 in 550 theaters. Not a bad weekend for the company, with the upcoming “Titane” winning the Palme d’Or at Cannes.

Top 10

1. Space Jam: New Legacy (Warner Bros.) NEW – Theaters: A-; Metacritic: 36; Estimated budget: $150 million; also on HBO Max

$31,650,000 at 3,965 theaters; PTA: $7,982; Accumulation: $31,650.00

2. Black Widow (Disney) Week 2; Last weekend #1; also on premium VOD at Disney+

$26,251,000 (-67%) at 4,275 theaters (+115); PTA: $6,142; Accumulation: $132,013,000

3. Escape Room: Tournament of Champions (Sony) NEW – Theater score: 48; Metacritic:; Estimated budget: $15 million

$8,800,000 at 2,815 theaters; PTA: $3,126; Accumulation: $8,800,000

4. F9 (General) Week 4; Last weekend #4

$7,600,000 (-34%) at 3,368 theaters (-81); PTA: $2,204; Accumulation: $154,800,000

5. Boss Baby: Family business (General) Week 2; Last weekend #2; Also available on Peacock

$4,700,000 (-47%) at 3,449 theaters (+389); PTA: $1,363; Accumulation: $ 44,600,000

6. The Eternal Purge (General) Week 2; Last weekend #3

$4,100,000 (-43%) at 2,735 theaters (-323); PTA: $1,499; Accumulation: $35,900,000

7. A Quiet Place Part II (Ultimate) Week 8; Last weekend #5; also on Premium VOD and Paramount Plus

$2,300,000 (-27%) at 1,995 theaters (-364); PTA: $1,153; Accumulation: $155.028,000

8. Roadrunner: Films about Anthony Bourdain (Focus) NEW – Metacritic: 80

$1,900,000 at 927 theaters; PTA: $2,050; Accumulation: $1,900,000

9. Cruella (Disney) Week 8; Last weekend #6; also on premium VOD

$1,112,000 (-53%) at 1,175 theaters (-700); PTA: $946; Accumulation: $83.430,000

10. Pig (Neon) NEW – Metacritic: 84

$945,000 at 550 theaters; PTA: $1,718; Accumulation: $945,000

Additional standalone/limited/special releases

Zola (A24) – Week 3

$270,000 at 533 theaters (-868); Accumulation: $4,276,000

Summer of the soul (Searchlight)Week 3; also on Hulu

$ (estimated) 150,000 at 275 theaters; Cumulative: $ (estimated) 1,841,000

12 orphans (Sony Pictures Classics) – Week 6

$94,800 at 140 theaters (-45); Accumulation: $3,333,000

Queen bee (Gravitas Ventures) – Week 6; also on PVOD

$49,000 at 63 theaters; Accumulation: $1,776,000

I take you with me – Week 4

$26,752 at 111 theaters (+54); Accumulation: $134,721

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LeBron James Is This Week’s Marvel as ‘Space Jam’ Beats ‘Black Widow’


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