Launch of Nike Postpones Travis Scott Air Max – WWD

After the deaths of 10 people at the Astroworld Festival, Travis Scott’s relationship with sponsors and partners seems to be running thin.

This week, it was revealed that nine-year-old Ezra Blount, who was trampled at the November 5 event in Houston, is the latest death from the carnival. Hundreds of people were injured during Scott’s performance in front of 50,000 spectators due to overcrowding. During a press conference last week, Houston Police Chief Troy Finner noted that the merchandise tent was “a huge challenge. The highly sought-after merchandise “caused a number” of children to flock towards it, breaking barriers. “

While the Houston Police Department is conducting a criminal investigation and dozens of lawsuits have been filed against Scott, Nike Inc. announced Tuesday that it has postponed the release of its latest sneaker collaboration with Scott.

A spokesman for Scott and his Cactus Jack Foundation declined to comment Tuesday afternoon.

Nike declined to comment further on Tuesday beyond a statement on its Snkrs app, which read: “Out of respect for all those affected by the tragic events at the Astroworld Festival, we are postponing work. launches Air Max 1 x Cactus Jack.” Nike had no further comment.

Sportswear giant and rapper “Astroworld” are frequent collaborators and have revived several sneaker collaborations with Nike Dunks, Air Max and Jordan, as well as Scott’s Cactus Jack line. The two launched the Nike x Travis Scott Air Max 1 sneakers in Baroque Brown and Saturn Gold colors in December, but Nike used its Snkrs app to announce the indefinite postponement.

Nike has settled controversy for years, partnering with world-renowned talents such as professional golfer Tiger Woods, elite cyclist Lance Armstrong and Olympic sprinter. Oscar Pistorius. Scott, 30, vowed to cover funeral costs for Astroworld victims and has provided mental health services to affected families and communities.

The tragic events of this year’s Astroworld show a precarious situation for Nike and other Scott sponsors. His rowdy concerts have previously led to accusations, including Scott’s plea for reckless behavior after the 2015 Lollapalooza festival.

With 65 million followers on Instagram, Twitter and Facebook, Scott has a huge social media reach and huge brand appeal for big brands and luxury brands. Managing Director at Dior, one of Scott’s other major sponsors, did not respond to a request for comment Tuesday.

The two-day event in Scott’s hometown of Houston was suspended on November 5 following the chaos that followed his performance that night. Sponsors for this event include Nike’s Jordan, Levi’s, Verizon and Raise Cane’s Chicken Fingers brands, among others. The festivities include the launch of the Cactus Jack Design Center (an effort of the Parsons School of Design) and several public basketball courts, as well as a series of sneaker release events in association with Nike’s Snkrs.

After repeatedly asking for comment on the status of its partnership with Scott and his foundation and the Parsons School of Design, a Parsons spokesperson released the following statement on Tuesday: Parsons with Travis Scott and the Cactus Jack Foundation recently ended a one-year deal. This partnership is focused on bringing new educational opportunities to underserved students in Houston, Texas and around the country, allowing them to discover their creative talents in two designed courses. online design. ”

The new Cactus Jack Design Center is located in the TX/RX Labs. A media request as to whether the facility would continue to operate was not immediately acknowledged by representatives at TX/RX Labs on Tuesday. A Parsons spokesperson said the school is not affiliated with the newly opened Cactus Jack Design Center, nor does it include a partnership with the institution. “We have requested that Parson’s name be removed from further communications about the center.” he say.

Announcing the news last year, Parsons, part of The New School, did so with much fanfare, noting that it was an authentic fashion design show like never before. And it was. Scott is the first megawatt musician affiliated with a college or university that is introducing his curriculum into a major city school system to help introduce and potentially motivate high school students. underrepresented in the field of fashion and design. That was founded with the nonprofit My Brother’s Keeper in Houston.

A Parsons spokesperson said two online design courses have given students a better understanding of the creative process of fashion and graphic designers and how ideas are developed, interpreted and implemented. initial. “We are proud to have brought these programs to underserved students, giving them access to [a] world-class design education. ” he say.

This partnership includes an online certificate program for youth nationwide through a special scholarship. A Parsons spokesman said the status of that was not immediately announced.

The fund’s November launch includes a multi-level national partnership with Parsons, as well as a partnership with the city of Houston on Parks and Education, which includes the launch of Cactus Jack Gardens, a program community-based agriculture. When Parsons honored Scott at the annual New York gala in June, the multifaceted talent brought his partner Kylie Jenner and their toddler daughter Stormi. The tribute to Scott included a video message from Houston Mayor Sylvester Turner.

The investigation into what the Houston Police Department calls “a mass crash during the Astroworld festival” is being led by the homicide division of the Houston police department, according to a police department spokesperson during a November 11 news conference. them and is expected to take many months.

During that press conference, Finner noted that one of the Live Nation’s roles at Astroworld was to ensure two mosh pits right in front of the stage. He also said that the final authority to end the show rests with the producer and artist, and that a conversation with public safety officials is required.

Live Nation did not respond to a request for comment. | Launch of Nike Postpones Travis Scott Air Max – WWD


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