Lanvin Taps China’s Mr. Bags for Valentine’s Day Gift Box – WWD

LONDON – Market battle for Valentine’s Day gift-hot China next year have started early.

Luxurious house of the French-owned Chinese Lanvin revealed on Thursday that it will cooperate with the influential Chinese fashion Tao Liang, commonly known by the name Bags of Mr., On a Valentine’s Day gift boxes for the Chinese market.

The ministry, will be on sale starting January 14 on Bags of Mr.‘Small WeChat Program, is co-branded collaboration of Liang with first Lanvin. Previously, he has worked with leading brands including Burberry bag, Tod’s and Longchamp to sell off hundreds of limited edition bag within minutes.

Box for Valentine’s Day flower box comes with a preserved, a Eclat D’Arpege perfume bottle of the brand and a pencil bag Lanvin limited edition. There will be only 155 units produced, because 2022 is the 155th anniversary of the establishment of the brand.

Pencil Bag is inspired pencil box whose founder Jeanne Lanvin brand carries. Limited edition, made of leather black box, smaller than conventional models. Each bag will be numbered and double heart motif on the left side.

Spokesman Lanvin said the collaboration between Lanvin and Liang, in “one of the key event of the year”, aimed at “consolidating the legendary fashion house’s oldest French and improve vision Lanvin’s handbags among young target audience. “

As for Liang, he wanted to design a bag that will stand out from the crowd for his followers to Lanvin, and expressed gratitude to the founder of the brand.

“Many of my fans had a lot of bags, so I want to give them a choice of subtle, elegant and subtle,” he said.

“Carrying pencil symbolizes the spirit of Jeanne Lanvin creative, this also makes me think of the box of their own pencil because I also love to write and draw everything in his hands. So when I heard about this reference, I feel especially moved. I hope the special pencil bags can accompany my fans all the time and record the beauty in their lives, “he added.

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