Lancôme x Emily in Paris Capsule Poised to Drop: EXCLUSIVE – WWD

PARIS — As followers eagerly await the second season of “Emily in Paris,” premiering Dec. 22, a part of the dream can grow to be actuality because of Lancôme teaming with the blockbuster Netflix streaming sequence on a capsule assortment that’s due out beginning in November.

The limited-edition line of makeup, skincare and fragrance, cherrypicked from Lancôme’s product portfolio was conceived to channel the je ne sais quoi of French magnificence.

For the Lancôme x Emily in Paris assortment, the sequence’ purple and pink coloration codes — obvious within the coronary heart and Eiffel Tower-shaped bag charms favored by the main character Emily Cooper — adorn product packaging.

“With our capsule collections, Lancôme’s technique is to generate pleasure and attain out to new audiences by means of partaking and surprising partnerships,” Françoise Lehmann, Lancôme international model president, advised WWD.

The model has collaborated with the likes of Mert Alas and Marcus Piggott in 2020, Chiara Ferragni in 2019 and 2020, and Proenza Schouler in 2018, Olympia Le-Tan in 2017, Sonia Rykiel in 2016, Simone Porte Jacquemus and Alexandre Vauthier in 2014 and Elber Albez in 2013.

“’Emily in Paris’ is a worldwide phenomenon, with a worldwide resonance, identical to Lancôme,” continued Lehmann. “The star of the present — Lily Collins — can also be a longtime Lancôme ambassador, making the gathering an ideal match. It’s the first time Lancôme is collaborating with one of the talked-about Netflix exhibits, seamlessly bringing collectively magnificence and leisure.”

Lehmann defined in a launch that the capsule is supposed to have fun the Parisian joie de vivre and allure discovered within the present, and be a means for ladies across the globe to recreate and reinterpret French glamour and class.

The capsule features a heart-shaped eye shadow palette — with a gold-colored Eiffel Tower allure — containing a dozen shades in three coloration households, every impressed by a personality within the sequence: Emily, Camille and Mindy. Right here, hues embrace brown, burgundy and midnight blue.

The eyeshadow palette

The attention shadow palette.
Courtesy of Lancôme

Lancôme’s Monsieur Large mascara is particularly packaged, as are the collectors’ editions of Superior Génifique Serum and L’Absolu Rouge lipstick, coming in nude, crimson and daring purple. For fragrance, there’s a limited-edition Idôle Eau de Parfum bottle additionally spangled with the guts and Eiffel Tower motifs.

A lipstick from the capsule

A lipstick from the capsule.
Courtesy of Lancôme

The Lancôme x Emily in Paris line shall be offered in each brick-and-mortar and on-line beginning in Europe in November, and within the U.S. and Asia in December. The capsule is to be out there by means of mid-2022.

“Emily in Paris” made a splash final yr when it hit the airwaves, not least for the titular character’s fashion.


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