Lady Gaga’s New Makeup Collection, Casa Gaga, Brings ‘House of Gucci’–Level Glamour

With Home of Gucci slated to land in theaters this Thanksgiving, the primary hit of unofficial film merch arrives at this time, within the type of a limited-edition make-up launch from Girl Gaga herself. There isn’t a express tie-in, however the Casa Gaga Italian Glam Assortment has all of the calling playing cards of a longstanding luxurious model, all the way down to the shiny gold compacts. And, in fact, the brand new sweep of formulation discovered their manner into Gaga’s personal make-up trailer on set, in line with Sarah Tanno, the Oscar winner’s longtime make-up artist and world artistry director for Haus Laboratories Make-up by Girl Gaga. 

“It took us a while to develop and ensure it was completely excellent,” Tanno tells Vainness Honest, describing how the gathering got here collectively on location whereas researching “all issues Italian,” from iconic display screen stars to interval vogue codes. “We have been utilizing early iterations all through, testing it out on and off set,” she says of the era-appropriate formulation that resulted. For Home of Gucci, Gaga uncannily embodies Patrizia Reggiani throughout her arc from lover to spouse to vengeful ex-wife of Maurizio Gucci, performed by Adam Driver. The movie, spanning a long time, options greater than fifty separate make-up seems. There’s the soft-edged liner in the course of the couple’s courtship (a demure component that displays how the early-’70s Italian model “was slightly bit behind,” Tanno explains throughout a Zoom press briefing), in addition to the smoky cat eyes on their marriage ceremony day. In a while comes the frosted lipstick and winged liner, as seen within the glimpse of a cappuccino-drinking, puffer-coated après ski scene that set social media astir. 

The total Casa Gaga assortment, full with a vegan-leather prepare case. ($198;

Courtesy of Haus Laboratories by Girl Gaga.

This if-you-know-you-know information that the brand new merchandise have been workshopped on set additional explains why watching the newest Home of Gucci trailer instills a need for high-key eyeliner, sculpted blush, and satin-finish lipstick—at minimal. “There’s glam, after which there’s Italian glam,” Tanno stresses. The homage extends to the lipstick shade names, together with Sophia, a basic coral, for actress Sophia Loren; an easy-to-wear mauve, Elsa, for jewellery designer Elsa Peretti; and the road’s true crimson crimson, Stefania. “We are able to’t overlook about Girl Gaga herself,” Tanno says of the pop icon’s given title, Stefani Germanotta. There are love letters to Italian tradition elsewhere, too. The Tutti Gel Powder Rouges pay tribute to homegrown cocktails (apricot Bellini, citrusy Spritz), whereas the La Luce Lip Glazes are named after desserts, just like the golden-flecked Caramella d’Oro and glowing ruby Maraschino.  

A 1954 publicity picture of actress Gina Lollobrigida, after whom the gathering’s deep peach lipstick is called.

{Photograph} from Getty Photos.

Sophia Loren in 1964, the 12 months she appeared in Marriage Italian Fashion with Marcello Mastroianni (each have impressed lip shades).

{Photograph} from John Springer Assortment/Getty Photos.

The capsule assortment was created with a user-friendly expertise in thoughts—as a lot to encourage inexperienced persons as to provide the professionals with next-gen necessities—and Tanno was hyper-focused on marrying the retro look with futuristic, multi-use textures. The one-and-done Tutti Gel-Powder blush turned a favourite for the make-up artist: “I seen in my analysis that Italian girls have a tendency to buy a product and use it throughout,” she says of the formulation that’s simple sufficient to use at the back of a cab. Its sister—a pearl powder–infused highlighter, paired with a vegan brush designed to hug curves—melts into pores and skin, whether or not cheekbone or collarbone. “This concept of the golden hour in Italy was one thing we needed to encapsulate,” says Tanno—an impact most clearly conveyed within the special-edition gilded packaging. (Even the road’s best-selling Punk Liner will get a makeover as La Vita Punk.) Altogether, it feels as if Haus Labs has convincingly reimagined itself as a decades-old vogue home, full with a secret “Casa Gaga” label sewn into the gathering’s Saffiano vegan leather-based cosmetics bag. And with the merchandise arriving on-line at this time to and Amazon, it’s probably the most satisfying type of preview a movie-lover might ask for. 

Haus Laboratories Casa Gaga Tanti Baci Excessive Creme Mini Lipstick Set

Haus Laboratories Casa Gaga Tutti Gel-Powder All Over Rouge in Rossini

Haus Laboratories Casa Gaga La Vita Punk Black Liquid Eye-Lie-Ner

Haus Laboratories Casa Gaga La Luce Lip Glaze in Granita

Haus Laboratories Casa Gaga Tutti Gel-Powder Highlighter

Haus Laboratories Casa Gaga Highlighter Brush

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— Join “The Buyline” to obtain a curated record of vogue, books, and sweetness buys in a single weekly e-newsletter. | Girl Gaga’s New Make-up Assortment, Casa Gaga, Brings ‘Home of Gucci’–Degree Glamour


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