When Kylie Cosmetics went completely dark in Might save for one cryptic photograph of Kylie Jenner wearing all pink with the caption “one thing is coming,” the sweetness world launched right into a flurry of speculations. Would this be the tip of Jenner’s first foray into cosmetics or the start of a brand new chapter?
Not lengthy after, the model introduced that it will be relaunching with contemporary packaging and completely vegan and cruelty-free formulation. It will solely be a matter of time earlier than followers may get their arms on new waterproof Gel Eyeliners, Pressed Bronzing Powders, and fan-favorite Matte Liquid Lipsticks in shades like Higher Not Pout – buildable, straightforward to mix, and all “clear.”
Properly, the day has lastly arrived. On July 15, make-up fans and followers alike can store the brand new assortment on the model’s new web site, which additionally homes Kylie Pores and skin now. It’s the first time each of Jenner’s namesake ventures have been obtainable in a single place.
Vegan and “clear” magnificence have quickly taken over the trade with a concentrate on sustainable components which might be simply as good for the skin as they’re for the environment. Given the recognition of Kylie Cosmetics, it was actually a query of when, not if, the model would make the pivot.
In line with a consultant of the model, the brand new formulation will exclude 1,600 doubtlessly dangerous components together with:
- Mineral Oil
- Aluminum Salts
- Lead Acetate
- Methyl Cellosolve
For comparability, Attract‘s clear requirements lay out 15 ingredient classes that any product awarded a Clear Better of Magnificence seal is freed from. Primarily based on our requirements, Kylie Cosmetics passes with flying colours.
Pulling off a model revolution throughout the peak of the summer season was a problem the founder welcomed. “I am so proud to relaunch Kylie Cosmetics with all new formulation which might be clear and vegan,” says Jenner. “Innovation has come far prior to now few years. When creating this line, it was so necessary to me to decide to utilizing clear components throughout the board, however to by no means sacrifice efficiency.”
Talking of efficiency, the model claims that the brand new and improved Lip Kits have endurance of as much as eight hours. As we proceed to shed our masks, we’re excited to place the brand new formulation to the take a look at so keep tuned.
Not accomplished studying? This is extra on vegan magnificence:
Now watch Nessa Barrett stroll by her routine for creating straightforward, natural-looking freckles: