Kraft Is Entering The Frozen Treats Game With New Mac And Cheese Flavored Ice Cream

TSR Foodies: Quite a lot of us are aware of Kraft’s well-known blue field mac and cheese, however are y’all prepared for the tacky dish to make its debut within the freezer aisle?!

Kraft is dropping a brand new, restricted version mac and cheese flavored ice cream hitting shops this week— simply in time for Nationwide Mac and Cheese Day.

Kraft has linked up with Brooklyn-based Van Leeuwen Ice Cream to create this new candy tacky ice cream taste, which shall be bought beginning Wednesday, in response to TODAY.

“We all know that there’s nothing extra refreshing on a scorching summer time day than ice cream. That’s the reason we needed to mix two of essentially the most iconic consolation meals to create an ice cream with the unforgettable taste of Kraft Macaroni & Cheese all of us grew up with,” mentioned Emily Violett, senior affiliate model supervisor for Kraft Macaroni & Cheese, in a information launch. 

Van Leeuwen is thought within the foodie group for its artisanal ice cream made with just some elements. Apparently, that was an enormous promoting level for the folks at Kraft.

“As huge followers of Van Leeuwen, we knew they’d be the proper companion to create this ice cream with us. Not solely does it style scrumptious, however it’s additionally made with high-quality elements and comprises no synthetic flavors, preservatives, or dyes similar to our Kraft Macaroni & Cheese,” Violett mentioned.

The macaroni and cheese ice cream shall be bought on-line and inside Van Leeuwen Ice Cream shops, primarily positioned in New York Metropolis, Los Angeles, and Houston, for $12 a pint.

If you’re a New Yorker and also you’re not attempting to blow that sort of money on ice cream, you’ll be able to strive the flavour free of charge on Wednesday between 11 a.m. and 6 pm, at an ice cream truck in Union Sq..

The final time Kraft was within the information for doing one thing loopy was when the brand turned its famous mac and cheese pink for Valentine’s Day.

Will y’all be attempting this new mac and cheese ice cream taste? Tell us!

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