Koch Media changes its name to Plaion

Deep Silver’s parent company, Koch Media, announces its renaming to Plaion, with its CEO detailing the change in a recent interview.

Since its inception in 1994 cooking media has made a name for itself as a software distributor. Even someone who has never heard of the German-Austrian company is probably familiar with its subsidiaries, which include publishers Deep Silver and Saints Row Developer Volition.

However, gamers will no longer hear the Koch Media name. The company rebranded itself as Plaion and unveiled a new logo on Thursday. Managing Director Klemens Kundratitz recently went into the renaming in an interview and explained the new name and the reasons for the change.

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Speaking to GamesIndustry.biz, Kundratitz explained how the rebranding started as a simple modernization of Koch Media’s visual identity. Ultimately, however, company leaders decided to take things further by committing to a full rebrand. “Of course,” says Kundratitz, “we want to avoid this being perceived as window dressing. The signal we are sending is that we are on a journey and it is good to give this journey a new name, a new visual identity.” He also expressed how Plaion wants to show that it is a modern international company is. The company also wanted to spread this message in a way that was clear to both its employees and those outside the company.


According to Kundratitz, this also includes shaking up the perception of Koch Media as a Central European and not as a global company. This is reflected in the new name. Koch, pronounced “Coke”, can be awkward for non-Germans. However, Plaion is pronounced “play on”, which is easier for non-German speakers and certainly befits a games and film company. Plaion also designed its new logo, which resembles the triangular symbol for “game”. In addition, it features a stylized “io” reminiscent of a 1 and a 0, symbolizing the company’s new digital direction.


Speaking of focus, Kundratitz emphasized that despite the film and TV connotations of its logo, Plaion is still “first and foremost a gaming company.” He explained that rather than transforming the company into something entirely new, Plaion’s rebranding is merely continuing a process that began with THQ Nordic’s acquisition of Koch Media in 2018, taking a more multi-faceted approach. He also highlighted Plaion’s ambitions to grow and diversify its role within the entertainment industry.


Kundratitz also mentioned that Plaion planned its rebranding ahead of Gamescom 2022, which starts on August 24 in Cologne. The company hopes that this will contribute to establishing the Plaion brand in the minds of the international public.

He ended the interview by acknowledging the similarities between the conversion from Koch to Plaion and the rebranding from Facebook to Meta. The difference, however, is that while Meta has been renamed to emphasize its focus on the future of the metaverse, Plaion’s new name recognizes how far the company has come.

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Source: GamesIndustry.biz

https://gamerant.com/koch-media-rebrands-plaion/ Koch Media changes its name to Plaion

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