Kith has asked a number of Olympic legends to be the face of the Team USA collection that will launch later this month.
Leading up to the men’s, women’s and children’s collection sale on July 30, Kith created a special campaign featuring several former gold medalists including Shannon Lee Miller; swimmer Aaron Peirsol; two members of the United States men’s basketball team “Dream Team” and others.
Starting July 24 and running for six days until launch, Kith will be releasing a new image every day on its social media campaign featuring athletes who have won several gold medals. Olympic respectively when there are a few days left until launch.
The first image to kick off the six-day countdown are beach volleyball teammates Kerri Walsh Jennings and Misty May-Treanor, who won a total of six gold medals at the 2004, 2008 and 2012 Olympic Games.
A spokesperson for Kith declined to provide any specific details about the other athletes that will be featured, the depth of the collection, and its pricing.
The collection will be sold at Kith’s US flagships as well as on the company’s website.
https://wwd.com/fashion-news/fashion-scoops/kith-to-use-former-olympians-in-team-usa-collection-launch-1234886425/ | Kith to Use Former Olympians in Team USA Collection Launch – WWD