Kith to Release ‘Curb Your Enthusiasm’ Capsule – WWD

The following chapter in Kith’s partnership with HBO is an attire and equipment capsule highlighting the comedy sequence “Curb Your Enthusiasm,” which can be launched subsequent week.

The gathering of 16 kinds reimagines key moments from the present by way of a Kith lens. It contains hoodies, crewnecks and Ts depicting key moments from the present, particularly Larry David’s most well-known quotes and moods. The hoodies and crewneck are provided in Kith’s signature fleece whereas the Ts are made out of the model’s cotton jersey. The Ts have undergone an in depth wash course of to appear and feel like classic gadgets with a distressed look.

The capsule additionally contains mugs, a wooden coaster and poster and all items characteristic each Kith and “Curb Your Enthusiasm” co-branding.

To advertise the launch, the marketing campaign tapped actor actor and comic J.B. Smoove, who performs Leon Black on the present.

The road will launch on Monday in any respect Kith shops and on the firm’s e-commerce web site.

Earlier this yr, Kith revealed that it had inked an ongoing partnership with the cable station to create attire and equipment collections utilizing graphics from a few of its most-famous applications; the primary capsule was launched in March. Over time, Kith, which is celebrating its tenth anniversary in 2021, has partnered with everybody from BMW and Nike to Coca-Cola and Versace. | Kith to Launch ‘Curb Your Enthusiasm’ Capsule – WWD


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