Up spirit! With the Tokyo Olympics kicking off on July 23, Kith is ensuring that discerning shoppers are ready to represent Team USA.
It is therefore only fitting to mine some gold medalists as part of their upcoming campaign, which will be featured within six days, starting on July 24.
The brand plans to start off strong, with the help of a fantastic volleyball duo, Kerri Walsh Jennings and Misty May-Treanor, who have a total of six gold medals to their name.
And at first glance, it’s safe to say that people will want to get their hands on their outfits, which will be available online and in Kith stores on July 30.
In the photo, May-Treanor wears a white tunic decorated with Team USA’s Olympic emblem as well as the Kith logo. Jennings has a similar style, but the Kith logo on the sleeve of the sweatshirt is color-blocked.
In the following days, Shannon Lee Miller, the most decorated female gymnast and swimmer in the United States Aaron Pierson and two members of the 1992 USA Men’s Basketball Team will also model the brand’s apparel.
Kith isn’t the only place to get Olympic fashion.
Kim KardashianSkims’s was named the official sponsor of Team America’s clothing, bras and pajamas earlier this month. The collection is also available for purchase on Skims.com.
The partnership is quite meaningful for the founder of KKW Beauty, as her stepfather, Caitlyn Jenner, won the 1976 pentathlon event at the Summer Olympics in Montreal.
“Since I was 10 years old, I have heard every detail about the Olympics from my uncle. When I watch the athletes compete, I will understand the dedication and honor to be a part of the Olympics,” Kardashian wrote on Instagram. “I’ve traveled with my stepfather and family around different cities for @caitlynjennner’s Olympic competitions, Olympic meetups and athletics and at each stop I would buy an Olympic t-shirt made celebrate.”
Given the importance of the Olympics to Kardashian’s life, the partnership was a “complete” moment.
To promote the line, she teamed up with Team USA athletes Alex Morgan, A’ja Wilson, Scout Bassett, Delilah Muhammad and Haley Anderson.
https://www.usmagazine.com/stylish/news/kith-partners-with-team-usa-for-olympic-themed-sweatshirts/ | Kith Partners With Team USA for Olympic-Themed Sweatshirts