Kim Kardashian and Julia Fox show off the skin-tight thrill of the bodysuit

In a counter-intuitive twist on the plot, Kim Kardashian, Julia Fox and a few other trendy celebrities and fashionistas have stepped out provocatively and body-hugging one-piece suits and bodysuits during the hot summer months when most people want to wear as little as possible.

Some of these celebrity looks can be attributed to hotshot fashion house Balenciaga; Led by forward-thinking creative director Demna Gvasalia, the brand has recently been sending its celebrity ambassadors to photo ops clad in form-fitting ensembles that show no inch of skin on any part of the body.

In Cannes, Isabelle Huppert rocked it in a jade green Balenciaga bodysuit, complete with matching cape and glove-like sleeves.

Kardashian is undeniably a major player in this trend. SKIMS, her successful shapewear brand, deals in neutral, body-hugging garments that flatter and contain the body. (She’s had less luck with other ventures: Kardashian’s skincare brand, Skkn, has just been hit with a trademark infringement lawsuit.)

Many of these trendy, syllabic bodysuits are completely understated, even going so far as to cover the ankle. Paired with matching shoes, as many famous catsuit fans have done, it creates a seamless, liquid-like visual effect.

Plenty of brands, including high-end names like Mugler and more accessible options like pantyhose maker Wolford, have been in the bodysuit business for years, but the decision to show zero skin and essentially rock a luxe lingerie set is a very recent trend .

“Bodywear is certainly one of the product categories that our customers value the most,” Silvia Azzali, Wolford’s chief commercial officer, told The Daily Beast in a statement. “We have designs from our Essentials collection that are evergreen pieces that never go out of style, but also new models from our Trend collection that quickly grab the attention of our customers thanks to more modern and seductive shapes.”

“Bodywear is cool and sexy,” added Azzali. “They’re the ideal ‘top’ for high-waisted shorts, pants and pencil skirts without the need for constant adjustment and tucking away. They flatter your curves and create the perfect base for your looks; They are also versatile and functional, always offering a timeless elegance.”

Arguably the celebrity best pulling off the bodysuit trend is Julia Fox, the breakout star of Unpolished gems and a hometown legend from New York City. In March, Fox paired a black latex bodysuit with a silver mini dress; in June she went with a gray number with fringed details and cut-outs. It’s also important to note that Fox is fearless: this is a woman shopping for groceries in broad daylight in her underwear.

“Bodysuits are sexy. Period,” Briana Andalore, Fox’s longtime stylist and close friend, told The Daily Beast.

Andalore also explains: “Shapewear makes people feel safe. It helps clothes fit better and sometimes helps with clothes riding up. I love these high performance Lycra materials. When I had my knitwear collection, I infused everything with high-impact Lycra to actually give the dress more structure and a smooth appearance on the body, giving you the effect of wearing a shapewear piece without having to.”

“Julia and I, well, we’ve been wearing them since the American Apparel days and/or before they were even available,” Andalore said. “We could just buy one with a mini skirt or leggings and go party. We didn’t even have to go home; We could just take a look and leave. That’s the beauty of bodysuits, it’s effortless.”

The world is crammed with an avalanche of options: what to see, what to eat, who to love, where to go. There’s a compelling argument for slicking your hair back, putting on a hot little catsuit, and going into the night carefree.

“Why hide anything else?” said Andalore. “All aspects of the female body are beautiful!”

Just one question: how do you pee?

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