Kellog’s ends Overwatch League sponsorship in response to “troubling allegations”

Supply: Blizzard Leisure

As reported by Polygon, Kellog’s ended its relationship with the Overwatch League on Friday in response to the allegations of gender discrimination which have been leveled on the developer of Overwatch, Blizzard Leisure.  


“We discover these allegations troubling and inconsistent with our dedication to fairness, variety and inclusion,” Kellogg spokesperson Kris Bahner informed Polygon on Friday. “Whereas Activision Blizzard has introduced plans to deal with the difficult points it faces, we is not going to be shifting ahead with any new applications this 12 months, however will proceed to assessment progress made in opposition to their plans.”


Kellog’s has been a sponsor of the Overwatch League since 2019, prominently that includes merchandise like Cheez-It Grooves and Pringles Wavy on Overwatch League broadcasts. In addition they manufactured the Overwatch-inspired Lucio-Oh’s cereal in 2018, which was impressed by the Brazilian help hero Lucio. So their departure from the league is a giant deal.


Kellog’s choice to go away the Overwatch League comes amid other advertisers evaluating their own sponsorships with the already embattled league. Coca-Cola and State Farm each informed the Washington Submit that they aren’t promoting on this weekend’s video games, and they’re reexamining their respective OWL partnerships.


T-Cellular, whereas they haven’t spoken publicly in regards to the matter, eliminated their branding from the Overwatch League broadcasts and associated properties like Plat Chat this previous week as nicely.


All of this comes amid not solely the gender discrimination lawsuit against Activision Blizzard from the California Division of Truthful Employment and Housing, but additionally a class-action lawsuit from the companies own investors alleging that the corporate’s management lied to and mislead stockholders in regards to the state of the investigation. | Kellog’s ends Overwatch League sponsorship in response to “troubling allegations”


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