Keemstar reveals why he is retiring from YouTube

After practically 13 years on YouTube, Keemstar is able to transfer on from his YouTube channel DramaAlert. He launched a video today explaining that he is retiring as a result of he’s now not having enjoyable on the platform. Since 2009, DramaAlert has targeted on influencer gossip and associated gaming information.

In response to Keemstar, the rise of cancel tradition in the course of the pandemic final yr was a significant component in his determination to retire. In his view, now that it has turn into socially acceptable for viewers to contact creators’ sponsors and demand they withdraw endorsements, the influencer area has turn into sterilized of any actual drama or battle.

Keemstar lost his GFuel sponsorship final yr after H3H3’s Ethan Klein launched a video claiming Keemstar exploited somebody’s loss of life for the sake of content material.

Keemstar defined that as a result of sponsorships are actually at stake, influencers now not converse their minds, every performing like “a strolling, speaking business.” Keemstar additionally took a shot at TikTok star Noah Beck, arguing, “this man’s a robotic…he’s not an actual individual, he’s faux.”

The DramaAlert host believes there was a decline in commentary channels basically as a consequence of this perceived lack of drama. Now, many creators are shifting towards longer, docuseries codecs to appease the YouTube algorithm.

YouTube’s transfer towards really useful content material and the addition of the opt-in bell icon for notifications are different components Keemstar believes are separating followers from creators. In his opinion, the present YouTube algorithm, which wasn’t round when he began on the platform, creates a distracted mindset that provides YouTube, not customers, energy over what will get views.

On March eighth, 2022, Keemstar’s fortieth birthday, he might be retiring to spend extra time with household and deal with different pursuits similar to boxing. Keemstar continues to seek for a alternative host for the DramaAlert channel and revealed that the job has required him to be on-call continuously.