Karla Otto Parent Company The Independents Acquires Bureau Betak | News & Analysis

Alexandre de Betak, Benedicte Fournier Beckmann, Paco Raynal, Isabelle Chouvet and Guillaume Troncy. The Independents.

The Independents Group has acquired Bureau Betak, the worldwide occasions manufacturing company based by Alexandre de Betak in 1990, BoF has realized.

During the last 30 years, Bureau Betak has constructed a reputation for producing a few of trend’s most opulent and lavish reveals. It was accountable for Miu Miu’s first runway present in 1994 and Fendi’s glass labyrinth to mark artistic director Kim Jones’ January couture debut. In 2015, it blanketed a man-made mountain in Delphiniums for Dior, and it was de Betak who staged Jacquemus’ June 2019 present in a discipline of lavender on a hot-pink runway, imagery that rapidly went viral on social media

The acquisition, the phrases of which weren’t disclosed, rounds out an more and more strong portfolio for The Independents Group, which has grown since 2017 with the preliminary merger between Karla Otto and K2, and in addition contains digital advertising and marketing company The Qode and influencer marketing agency Lefty.

De Betak will proceed to guide his eponymous agency as chief artistic officer, alongside his crew of managing companions together with Benedicte Fournier Beckmann, Paco Raynal and Guillaume Troncy. Like with the Lefty acquisition, accomplished in April, the Betak acquisition alerts The Independents’ intent to develop extra rapidly in each Asia, significantly in China, in addition to within the Center East.

“This can be a main milestone of the group’s growth as a strategic and ROI-driven accomplice of our shoppers globally,” mentioned Isabelle Chouvet, CEO of The Independents Group. “Alexandre de Betak understood sooner than most the significance of tradition and content material for manufacturers. His imaginative and prescient will assist push the ball even additional, making us a extremely related strategic communications accomplice and giving us the flexibility to advise shoppers on campaigns that construct on their cultural DNA.”

The announcement additionally displays, in some ways, the way forward for trend PR: the place the largest gamers should proceed to develop, making certain as many consumer providers are provided as attainable, thereby lowering the variety of company companions with whom a model could need to work. In the meantime, smaller area of interest companies, unable to compete with worldwide behemoths, have touted their worth proposition as being consultants in native markets or topic areas, like sustainability.

Keep tuned for BoF updates to this creating story.

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Karla Otto Doubles Down on Influencer Marketing with New Acquisition

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How To Engineer a Media Moment | Karla Otto Mum or dad Firm The Independents Acquires Bureau Betak | Information & Evaluation


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