Karl Lagerfeld doubles up in the Hot Jewelry category – WWD
CHAIN GANG: Karl Lagerfeld is doubling down on the jewelry category with two new collections launching early next year with a new partner: The Jewelry Group.
The license agreement covers the United States, Mexico, Canada, and Asia, excluding Mainland China, Singapore, South Korea, Russia, and the Middle East.
A branded collection Karl Lagerfeld will reflect the home’s Parisian, rock-chic spirit through chunky necklaces, crystal pavilions, oversized logos, and premium materials like brass and glass. Retail prices range from $60 to $450, with the first deliveries expected in March.
The Karl Lagerfeld Paris jewelery collection will boast a younger spirit, bold colors, wider distribution and more affordable positioning. Priced between $22 and $98, it’s set to launch online in advance in the US through Macy’s, Bloomingdale’s, Amazon and Zappos, as well as in Mexico via Liverpool from February. A menswear collection will be layered in June.
Pier Paolo Righi, Karl Lagerfeld’s chief executive, said that partnering with “such a proven industry expert” will allow the company to “expand and further develop Karl’s accessories footprint Lagerfeld into new geographies”.
The Jewelry Group, headquartered in New York City, markets jewelry under a range of in-house, private label and licensed brands, including DKNY, Nine West, Chaps, Napier, Lonna & Lilly, Givenchy, Judith Jack and Anne Klein.
According to its website, The Jewelry Group’s network includes 32 retail partners and more than 4,000 points of sale worldwide.
Karl Lagerfeld also has a third line of locally made jewelry available in flagship stores and on karl.com for Europe, Russia and the Middle East.
Founding Designer, who died in 2019, tends to wear a lot of rings and tie pins illustration.
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