Lifestyle

Kappa Launches ‘Love, Kappa’ Capsule – WWD

Italian sportswear model Kappa has launched its “Love, Kappa” capsule assortment with an accompanying advert marketing campaign.

The “Love, Kappa” capsule consists of hoodies, sweatpants, cropped and full-size T-shirts, bandeaus, shorts and leggings, along with equipment like bucket hats. The designs characteristic the model’s signature Omini emblem now enclosed by a surrounding coronary heart icon that may be discovered all through the ladies’s and males’s assortment.

Colorblocking and first colours similar to a crimson, yellow, inexperienced, blue, black and white, pay homage to Kappa’s sport heritage. The “Love, Kappa” fall capsule ranges in worth from $35 to $90 and is stocked in shops and on-line at Kappa-USA.com, beginning right now.

Nolan Zangas photographed the “Love, Kappa” capsule marketing campaign starring real-life {couples}. The images spotlight pure moments of affection at dwelling in addition to on location in New York Metropolis.

The "Love, Kappa" ad campaign was shot by Nolan Zangas.

The “Love, Kappa” advert marketing campaign was shot by Nolan Zangas. 
Courtesy shot.

The imagery and movies have been created to highlight how people are starting to publicly present love for each other after an unprecedented yr.

“For this challenge, I selected areas that have been private to me and match the characters. I wished to incorporate my mates and their areas that I used to be acquainted with,” Zangas stated. For the out of doors areas, he selected parks and streets that appealed to him and the themes.

An image from the "Love, Kappa" ad campaign.

A picture from the “Love, Kappa” advert marketing campaign. 
courtesy shot.

Based in Turin, Italy, in 1967, Kappa is owned and operated by BasicNet SpA.

The "Love, Kappa" campaign celebrates love.

The “Love, Kappa” marketing campaign celebrates love. 
courtesy shot.

 

FOR MORE STORIES:

Kappa’s Latest Campaign Spotlights Perseverance With Help From Changemakers

Kappa, Shadow Hill Partner on Capsule Collection

https://wwd.com/fashion-news/sportswear/kappa-love-kappa-capsule-1234893251/ | Kappa Launches ‘Love, Kappa’ Capsule – WWD

sportsasff

Inter Reviewed is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials, please contact us by email – admin@interreviewed.com. The content will be deleted within 24 hours.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

sixteen + eight =

Back to top button