Kanye West on stage for his present in collaboration with Demna Gvasalia of Balenciaga. Courtesy.
Underneath his firm Mascotte Holdings Inc., the rapper and designer filed a trademark software on Aug. 27 for merchandise together with blankets, pillow circumstances, textile wall hangings and towels.
The potential foray into the homeware market, a growing area of interest and gross sales for style firms, comes after West launched his new album Donda in August and dropped the first products from his long-awaited collaboration with Hole in June.
The rapper debuted his tenth studio album with a dramatic present that featured 5,000 dancers and bore the hallmarks of Balenciaga inventive director Demna Gvasalia.
https://www.businessoffashion.com/news/retail/kanye-west-eyeing-expansion-into-homeware | Kanye West Eyeing Enlargement into Homeware