Kanye West Eyeing Expansion into Homeware

Kanye West on stage for his present in collaboration with Demna Gvasalia of Balenciaga. Courtesy.

Underneath his firm Mascotte Holdings Inc., the rapper and designer filed a trademark software on Aug. 27 for merchandise together with blankets, pillow circumstances, textile wall hangings and towels.

The potential foray into the homeware market, a growing area of interest and gross sales for style firms, comes after West launched his new album Donda in August and dropped the first products from his long-awaited collaboration with Hole in June.

Study extra:

In Atlanta, Kanye West Finds Protection and Redemption

The rapper debuted his tenth studio album with a dramatic present that featured 5,000 dancers and bore the hallmarks of Balenciaga inventive director Demna Gvasalia. | Kanye West Eyeing Enlargement into Homeware


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