Justin Bieber performs at The h.wood Group and Revolve Super Bowl Bash – WWD

“Are you rooting for The Rams?” request Justin Bieber on the Friday night before Super Bowl Sunday, when Los Angeles The Rams take on the Cincinnati Bengals.

It was Team h.wood Day One and Revolve’s two-day “Homecoming Weekend” bash to celebrate the event. LA natives John Terzian and Brian Toll, the entrepreneurs behind the hotel company (and owners of hotspots The Nice Guy and Delilah) that bring sports and entertainment alongside fashion, teamed up with Revolve , an electronics company focused on Millennial and Gen Z based in LA. tailor.

This marks the first time that the two – known for creating major nightlife pieces for the likes of Art Basel and Coachella – have organized an event of this scale since the university’s founding. translation begins.

A marching band greets 1,500 guests at the entrance, which is full of sponsored and curated acts. The deal, produced by Uncommon Entertainment, was presented by Places.co, a members-only travel club based at NFT, and Flow.com, a Web3 platform.

Inside, held under a large tent at the Pacific Design Center in West Hollywood, DJ Marshmello entertained the crowd before Bieber took over, singing radio hits like “Intentions” and “Peaches” “. Staggering on stage, he’s wearing sunglasses and a beanie, with a white tank, zip-up hoodie, and oversized trousers.

The party brought LA’s night owls, and familiar faces included Jeff Bezos and Lauren Sanchez; Tyga; David Andrew Burd, better known as Lil Dicky; Benny Blanco; Skateboarder Nyjah Huston, and a host of Instagram models, reality TV stars, TikTokers and Youtubers.

For VIPs, the party continues at The Nice Guy, where Bieber, with wife and model Hailey Bieber, Drake – and entourage – party until early morning. Drake is scheduled to host Monday.