Justin Bieber Is Balenciaga’s Newest Campaign Star

Remember Justin Bieber’s Paris trip less than a month ago? Romantic dinners with his wife, Hailey Bieber? And even shake hands with President Emanuelle Macron and his wife, Brigitte Macron? Turns out there’s more to his excursions than shoveling croissants in the City of Light. It was revealed today that Bieber is the star of Balenciaga’s latest campaign, revealed today on Maison’s Instagram. Captured by American art photographer Katy Grannan, Bieber posed in front of a simple garage wearing a leather bomber jacket, white T-shirt, belly-length sweat pants and dad’s sneakers – all help turn Biebs into a rough-up, smoldering babe à la Francais. As for the classic Balenciaga sauciness injection? In his hand was a vintage motorcycle bag of the brand.

Also in the campaign is Isabelle Huppert, which is not entirely surprising. The French actress recently wore a Balenciaga dress to the Cannes Film Festival for the film’s premiere. Everything’s fine. Balenciaga’s simple black dress with satin cuissardes cut a slim, elegant figure among flourish on the red carpet — a moment that seems to solidify Huppert’s stance as Balenciaga’s darling.

The appearance of Bieber and Huppert in the Balenciaga campaign is an excellent combination and represents the fashion house’s knack for genius moms. After all, Bieber and Huppert are two names that feel strange when combined. But in the case of Demna Gvasalia’s Balenciaga, opposites attract. Undoubtedly, Bieber has a psychopathic charm with everything he touches, including buying clothes, representing the world’s frenzied consumption of new and “trending” things. Generation Z and the young generation. In this campaign, Bieber’s refined aesthetic clashed with the elegant Huppert, who was symbolized by Balenciaga’s classic French rules in all her glamor and sky-high cheekbones. Consolidation factor? At the end of the day, the duo wore outfits from the same brand. It really is an odd combination but just right made in the luxury heaven that only Balenciaga can do.