Justin Bieber Is Balenciaga’s Latest Campaign Star – WWD

MOON Illumination: A meeting with French President Emmanuel Macron is not the only thing Justin BieberParis’ agenda last month.

Rumor has it that the “Sorry” singer took advantage of his romantic break with wife Hailey Bieber in the French capital to film a Balenciaga The campaign was confirmed on Friday, when the brand dropped the first photo in a series of portraits by American art photographer Katy Grannan.

Revealed in three stages, the image also features French actress Isabelle Huppert, along with Balenciaga runway models Eliza Douglas, Awar Adhiero Odhiang, Anania Orgeas, Isabelle Weldon Herouard, Minttu Vesala, Litay Marcus, Emmanuel Culkin Mugisha, Abdou Diop, Taishi Suzuki and Hans Schmidt.

Isabelle Huppert in the Balenciaga campaign.

Isabelle Huppert in the Balenciaga campaign.
Katy Grannan / Courtesy of Balenciaga

Photographed in sets evoking the atmosphere of Los Angeles parking lots, in a nod to Grannan’s street portraits, they display models in off-the-shoulder clothing and accessories. seasons, including the Le Cagole handbag, named after the French slang for people with a sense of sloppiness.

Bieber wears DIY Runner sneakers introduced, brings a one-of-a-kind handcrafted vintage look using rough cuts, stitching and glue for the mesh and leather uppers.

In the fall, Balenciaga unveiled a giant billboard on the side of the Louvre featuring the stars. Cardi, lying back on the fake grass surrounded by children’s toys. Stars include Hailey Bieber, Kim Kardashian and Kanye West are regulars at creative director Demna Gvasalia’s runway shows, including his recent debut at Paris Haute Couture Week.

Balenciaga Le Cagole handbag.

Balenciaga Le Cagole handbag.
Courtesy of Balenciaga


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https://wwd.com/business-news/media/justin-bieber-balenciaga-campaign-1234887526/ | Justin Bieber Is Balenciaga’s Latest Campaign Star – WWD

Huynh Nguyen

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