Julie Macklowe is ready to party.
That, of course, is not new.
And that’s new – or, at least, ready-to-use, seven years old.
“Really no high end luxurious single malt that I would put in my bar, in my collection,” said Macklowe. “I thought, ‘Why not do it myself?’
“Our goal is to be the first luxurious American Malt – think Birkin Bags for single malt,” she says.
Macklowe has had an active and varied career. She has completed structuring leveraged acquisitions in Asia, has her own hedge fund, supports fashion businesses and launches beauty brand Vbeauté, sold on HSN.
Along the way, Macklowe fostered a love of whiskey, first discovered when she lived in hotel rooms in South Korea, collecting corporate takeover numbers for the day and spending her dinner money on wine – turned out to be a very good wine.
And so she is striving to make something extraordinary.
The first case comes from her private reserve, and the bottle will sell for $1,500, while the photos are expected to sell for between $115 and $175.
Macklowe describes his philosophy as “great stuff, great stuff” and says all ingredients are “100% non-GMO.”
“It was the best American single malt I have ever had,” she said. “What’s really special about this liquid is that it’s super weird, pungent, intense on the palate. It’s a strong, complex ending. ”
It’s a business that demands a little bit of everything Macklowe learned along the way – from the financial savvy to the packing eye she cultivated at Vbeauté.
“I wanted something that stood out, it wasn’t another boring bottle of whiskey – the same way I dress, which is to always stand out,” she says. “We wanted to create a bottle of whiskey that women as well as men could relate to so it wasn’t just this masculine object.
“We are on the frontier of something new,” she said. “It is a work of love. I think you have to be a little crazy to start a whiskey business, but I think we’re hitting a space where one person is already in. ”
And before long – when the pandemic, fingertip passes, burns – the world may be getting ready for something a little crazier.
“People just want to go out and have a good time,” says Macklowe. “We are delighted to have people share our drinks and be a part of it.”
How to Drink a $150 Whiskey
1 percent of whiskey drinkers probably know what to do with such a premium beverage, but for others, Macklowe offers some guidelines.
|“Personally, I prefer to pour whiskey into a Glencairn or snifter glass when available, if not a low ball. I always smell the whiskey first, I smell it first, opening my mouth so you don’t inhale the alcohol. Then I take a small sip, let it linger on the roof of my mouth and then I swallow it and the experience is over.
“So basically three steps: Nose, palate, finish. Then I add a few drops of water, which is equivalent to swirling around the wine, it opens up the whiskey and I repeat.
“However, you should drink as you like, so if you like to mix, put in ice, or shoot. I said, ‘Do it as you wish!’ The whole point is to have a good time and drink what you like, not what you are told to like! I always thought it was more fun to raise a glass! ”
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