Joseph Abboud Brand to Offer Fragrances, Grooming Products – WWD

The Joseph Abboud Brands are jumping into the hot men’s self-care market.

Brand owned by WHP Global, signed a long-term license with AP Deauville to design, develop and distribute a collection of men’s bath, body care and grooming products. In addition, it has signed a worldwide licensing agreement with 3B International LLC to manufacture and distribute a new line of products. Joseph Abboud perfume.

The new collections will be available in spring 2022. Joseph Abboud Grooming products will be available in hair, face and body washes and will be available in select department and e-commerce stores. electronics and specialty retailers throughout the United States and Canada. The Joseph Abboud fragrance will launch in four varieties of eau de parfums and will also be available at select department stores, e-commerce and specialty retailers nationwide.

Stanley Silverstein, commercial director at WHP Global, said, “With two new collections launching this spring and a thriving menswear business globally, we are showing our commitment to provides Joseph Abboud customers with an even more personalized brand experience to support their diverse lifestyles. ”

WHP Global purchased the Joseph Abboud trademark from Tailored Brands in January 2020 for $115 million. The label was founded in 1987, has a specialty in designer clothing, and is a top-selling brand at Men’s Wearhouse. WHP has also expanded the brand to a number of other categories including nightwear, lingerie, watches, socks and hosiery.

3B International Executive Vice President Mike Kewer said: “The Joseph Abboud brand has a lot of heritage and a style that transitions seamlessly for the perfume industry. “We are delighted to be working with the WHP Global team to launch four new prestigious fragrances and bring fragrances to every man and every occasion through this collection.”

“Joseph Abboud is an iconic American brand with a heritage of leadership in menswear, and we’re excited to bring over 20 years of beauty and grooming experience to the launch of Joseph Abboud. as a leading men’s beauty brand,” added Fred Horowitz. President and CEO at AP Deauville.

In addition to Joseph Abboud, WHP Global also owns Anne Klein, Joe’s Jeans, William Rast, Toys “R” Us and other brands that, combined, generate approximately $4 billion in global retail sales.