Johnny Footwear creates sneakers that grow into trees – WWD

A pair of sneakers that grow into an apple tree?

That’s what Johnny Footwear is bringing to market, it has now raised over $73,000 through a Kickstarter campaign that kicked off in October.

The Toronto-based brand intends to showcase what they’re presenting as the first shoe to biodegrade quickly underground and grow into an apple tree.

Luc Houle, the brand’s founder, said: “Most people don’t realize that the shoes they wear are bad for the planet. “They contain plastic that floods our oceans and landfills and lasts up to 1,000 years. Our compound feels like traditional sneakers, but they biodegrade in three years instead of the usual 1,000.

“This is a new product, a new company, and a new way to bring innovation to the world.”

Don’t worry, though – the shoes won’t biodegrade while they’re being worn. Instead, they require constant exposure to the elements in the underground environment to activate. After 18 months, the midsole will be 53% biodegradable and an apple seed implanted in the arch is released, at which point it will begin the germination process.

Johnny Footwear

The shoes are available in two colors white or black.

The first model features a water-resistant, organic cotton fabric with a breathable beeswax coating; foldable heel so that shoes can be put on without needing to tie the laces; cork base is antibacterial and odor-resistant, lightweight, 335g in weight. “The shoes are so light, you won’t even realize you’re wearing them,” says Houle.

Not only growing shoes into trees, but Johnny Footwear also committed to planting one tree for every pair of shoes sold because he realized that not everyone has the opportunity to grow their old shoes.

This sneaker retails for $135 and comes in either black or white with red laces. The company is accepting pre-orders through its website for shipping in August.

Source link Johnny Footwear creates sneakers that grow into trees – WWD


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